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Bulgari new releases at the LVMH watch week in Dubai

Bvlgari, the Roman Jeweler of Time, introduces its latest novelties at the LVMH Watch Week Dubai 2020. The indisputable highlight of the 2020 debuts is the new Serpenti Seduttori Tourbillon, a unique small-sized women’s tourbillon specially designed to fit inside the sleek dimensions of the serpent-head case of the latest incarnation of Bvlgari’s most iconic watch, Serpenti.

Over the years, Bvlgari has assumed the unique role as the Jeweler of Time thanks to the distinctive and unprecedented combination of jewelry-making expertise and Swiss watchmaking know-how that is at the heart of every single timepiece. These are watches with the soul of a jewel. In their fabrication, function follows form — but only to the most minute degree; each technical element must not only be impeccably wrought, but it must also exist in service to the distinctive design codes of the brand.


For women, two of Bvlgari’s most iconic collections continue to evolve with the introduction of the Serpenti Seduttori Tourbillon and new Divas’ Dream editions.

When it was presented last year, the Serpenti Seduttori reimagined the Serpenti cult watch. The women’s watch that is Born to Be Gold, it elevates the preciousness of time and marks the golden moments of a woman’s life. Now, Serpenti Seduttori continues its journey with the debut of new models that are Born to Shine, including the rare tourbillon movement for women, BVL150 Caliber. The movement of the new Seduttori represents that synthesis of Swiss knowledge and jewelry-making savoir-faire that only Bvlgari can execute — and is a pinnacle of design as the smallest tourbillon on the market. It revives the lost tradition of the small mechanical movements that were replaced by the quartz in the early 70’s.

Designed to fit the Serpenti-shaped case, this small-sized shaped Haute Horlogerie movement is rhodium-plated, hand-decorated with Côtes de Genève, perlage and beveling, and features one sapphire bridge. Unlike other watchmakers, Bvlgari adapts the technical considerations to suit the aesthetics, and thus chose a transparent sapphire backcase at the level of the tourbillon to highlight the movement and decoration work, a winding stem inclined of 6 degrees, located between 2h and 3h, and special pavé setting to achieve as thin a case as possible.

The new Serpenti Seduttori Tourbillon models come in rose gold or white gold with diamond pavé and a leather strap or white gold with diamond pavé and a full diamond bracelet. In addition to those styles, five new Serpenti Seduttori editions round out the 2020 assortment. Their designs reinterpret the typical snake-skin smooth bracelet to debut one precious version with diamonds and one with alternating rose or white gold and steel.

In the latest models of the Divas’ Dream collection, the Roman jeweler continues to push the limits of form and function. Bringing the jeweler’s touch to the grand tradition of complicated watchmaking, the new Divas’ Dream Minute Repeater Malachite dares to combine one of Bvlgari’s most recognized motifs — the Diva fan-shape — with an extraordinary mechanical movement to create the thinnest ladies’ minute repeater to date. The watch is finished with diamond pavé and a green malachite dial that captures the essence of Bvlgari’s precious and exuberant style. In addition, a new Divas’ Dream watch with a deep blue lapis lazuli dial and one adorned with a genuine peacock feather on its face represent the brand’s rich love of colour and devotion to unexpected materials. The new Divas’ Dream editions are a continuation of an ongoing saga, and one that sets Bvlgari apart from both jewelers and watchmakers, sealing its peerless position as the Jeweler of Time.


For men, the record-breaking Octo Finissimo collection continues to break the mold of Swiss watchmaking with the launch of five new models. Bvlgari once again rewrites the rules of contemporary watches with innovative new finishes like sandblast-polished ceramic and satin-polished steel and rose gold, making the Octo Finissimo the icon of the 21st century.

One highlight of Dubai 2020 is the new Octo Finissimo Minute Repeater in rose gold, powered by the ultra-thin 3.12mm Mechanical Manufacture Minute Repeater movement with manual winding, BVL 362 caliber. A new edition of the record-breaking Octo Finissimo Minute Repeater in titanium that first debuted in 2016, the original embodied a paradigm shift in terms of slenderness and laid the foundations of a new approach to mechanics and to classic complications, while preserving the legendary status of Bvlgari watches, and cultivating the finest watchmaking traditions. The minute repeater is indeed the most complex of all horological complications — and this model in sandblasted rose gold is an impeccable feat of technical and aesthetic expertise; the dial’s hour-markers have an incised, cut-out design as too does the small seconds counter at 6 o’clock: the openings serve to amplify resonance inside the case and thereby optimize the sound effect. The pusher activating the striking mechanism, fitted with an “all or nothing” safety device, is positioned on the case middle at 9 o’clock. This exceptional in-house developed and produced movement delivers a 42-hour power reserve once fully wound.

Octo Finissimo once again channels that rare fusion of edgy Italian design and Swiss engineering with the introduction of two new satin-polished non-monochromatic timepieces: the Octo Finissimo Automatic Satin-Polished Steel and the Octo Finissimo Automatic Satin-Polished Rose Gold. These are both powered by the 2.23mm thick BVL 138 Finissimo caliber and feature a polished black lacquer dial, fitted in the sophisticated Finissimo case. The rose gold edition comes on an alligator strap, perfectly integrated and complemented with a pin buckle.

The Octo saga presents its next chapter with the unveiling of the Octo Finissimo Automatic in Black Sandblast-Polished Ceramic, featuring a new sandblast-polished ceramic case and bracelet and sandblasted ceramic dial. A new signature monochromatic look, which alternates matte and brilliant surfaces, thus reflecting light in a way that feels fresh, innovative and new. To achieve the case’s extraordinary thinness in fine ceramic is a difficult feat — and requires the Roman Jeweler’s daring and delicate touch.

With its latest editions, Octo Finissimo paves the road into a thrilling new future for Swiss watchmaking. The latest models in its ongoing Rinascimento are an expression of Bvlgari DNA in their daring, exuberance and artistry. In that vein, the Octo Finissimo Automatic in Black Ceramic and the Octo Finissimo Automatic in Steel represent such a nuanced take on classic masculinity that they can be worn by women as well as men — imbuing her style with boldness and a contemporary edge.


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