Stone dials are not new in the Gerald Charles collection – they represent a return to form. Gérald Charles Genta was famous for his appetite for experimentation, and few materials captured that spirit better than natural stone: unpredictable, alive with colour, and impossible to fully control. The Masterlink Stone Dial continues that tradition, pairing the founder’s love of the unexpected with the technical precision of the modern Maison.

A Shape That Allows No Compromise

The Masterlink’s identity lies in its asymmetry – most visibly in the signature “smile” at 6 o’clock. On a conventional round dial, a stone blank can simply be cut to diameter. On the Masterlink, the stone must be shaped to follow that same sculptural curve, with no room to hide an imperfection at the very point where the eye is drawn.

Stone does not bend to a template: cutting a rigid, unpredictable material to an irregular silhouette – rather than a forgiving circle-multiplies the risk of breakage at every stage, and demands a precision that only hand craftsmanship can deliver.

Twenty-Four Hours, One Dial

Behind every Masterlink Stone Dial lies a process that tests patience as much as skill. It begins blind: until the first cut is made, no one can know the exact colour hidden inside the stone. Each block is sliced into 5mm sections to reveal its tone, its impurities, and the zones worth pursuing – a search for consistency in a material that offers none by nature.

From there, the stone is cut to its asymmetrical form, then hand-polished down to 1mm, then further refined to a fragile 0.55mm – thinner than a credit card, and just as easy to break, now in a shape with no straight edges to simplify the work. The numbers tell their own story: for a production run of 50 dials, 150 are selected to survive the process. Roughly one in ten is lost at the polishing stage. During machining alone, when the dial, brass base, and applique are shaped and the stone ground to its final silhouette, losses climb as high as 65%. Every survivor is then inspected, hand-assembled with the utmost care to avoid a single scratch, and finished with the Gerald Charles logo – more than a 24-hour journey from raw mineral to finished dial, repeated one piece at a time, with no guarantee of success until the very end.

AVENTURINE – Brazil
Formed over geological time as quartz-rich rock is compressed and heated deep within the Earth’s crust, aventurine owes its shimmer to countless microscopic mineral inclusions suspended within a dense, stable structure.

That same density makes it demanding to cut: precise control is required to preserve the sparkle without fracturing the stone, resulting in a dial that shifts between quiet depth and sudden brilliance – a night sky captured in mineral form.

SPECTROLITE – Finland
A rare variety of labradorite, Spectrolite forms in ancient igneous rock from the slow cooling of magma. Its vivid blues, greens, golds, and violets come not from pigment but from ultra-fine internal layers that refract light a phenomenon known as labradorescence. Cutting the dial to the correct angle is critical: shift the orientation by even a fraction, and the colour show disappears. Get it right, and the dial comes alive with every turn of the wrist.

IRON EYE – South Africa
Iron Eye is born from iron- and silica-rich deposits compressed and recrystallized over nearly 2.5 billion years, producing a banded structure of hematite, jasper, and tiger’s eye. Its hardness and mixed composition make it one of the most technically demanding stones to cut cleanly – a single dial can reveal three different mineral densities within one surface. The result is a striking, unrepeatable cross-section of deep time.

No two dials are ever alike

Each one preserves the natural variations, reflections, and irregularities of its stone – a distinctive identity, and a geological story million, sometimes billions, of years in the making. Each of the three dials is offered as a limited edition of 10 pieces, for a total of 30 timepieces worldwide.
“Gérald was never afraid of a material that couldn’t be controlled – stone excited him precisely because every piece had a mind of its own,” says Federico Ziviani, CEO of Gerald Charles.
“With the Masterlink Gem Set Stone Dial, we’ve brought that same spirit into a case he never had the chance to design for.”

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To celebrate this momentum, Gerald Charles decided to craft a unique timepiece dedicated exclusively to this market: a bold, vibrant and technically challenging limited edition built around one of Asia’s most culturally significant materials – jade.

Enter the new Maestro 2.0 Ultra-Thin Asia Edition
Limited to only 80 pieces, this special creation combines Gerald Charles’ unmistakable design language with one of the most difficult natural stones used in watchmaking. Not because jade is rare – although it absolutely is – but because shaping it into the iconic Maestro silhouette is an entirely different story.

Stone dials have always been part of Gerald Charles’ creative universe and one of the Maison’s most intrinsic signatures since its origins. Mr. Gérald Charles Genta himself had a deep fascination for precious stones and continuously explored unconventional materials, textures and colors throughout his career, pushing the boundaries of watch design with his artistic and experimental vision.

Harder, more fragile and far more unpredictable than many precious stones, jade is notoriously difficult to machine. And while the market has seen jade dials before, creating one specifically for the Maestro case shape required an entirely new level of technical expertise and craftsmanship.

The jade selected for this edition is among the world’s most precious and sought-after varieties, chosen for its vibrant green tone, natural depth and unique character. Across Asia, jade is far more than a decorative stone – it symbolizes prosperity, harmony, protection and virtue, and has been treasured for millennia as a material even more valuable than gold.

As the ancient proverb says: “gold has a value; jade is invaluable.”

Transforming this exceptional material into a Gerald Charles dial is an intense process where precision becomes obsession.

Each dial starts from a rough jade stone that must first be cut into an ultra-thin disc before being shaped, milled and finished to the exact Maestro geometry. The final dial thickness reaches only 0.4 mm – an extraordinary challenge considering jade’s natural brittleness.

Every phase demands extreme care:
slow machining speeds, ultra-precise tolerances and custom-made supports designed to eliminate any vibration, movement or pressure that could fracture the stone instantly.

The rejection rate is exceptionally high. The margin for error? Almost zero. And yet, this complexity is exactly what makes every piece unique.

No two dials are identical. Veins, inclusions and tonal variations naturally differ from one stone to another, giving each watch its own personality and organic texture – something no lacquered or painted dial could ever reproduce.

To further emphasize the beauty and authenticity of the stone, the dial has been intentionally left pure and minimalist, completely free of indexes and numerals. This deliberate choice allows the jade itself to become the true focal point of the watch, preserving the elegance of the design while fully showcasing the material’s natural depth, colour and unique character.

The result is striking.
The vivid green jade dial explodes visually against the bright white strap, creating a fresh, modern and high-contrast aesthetic that feels both luxurious and playful at the same time.

Ultra-thin at only 9 mm, water-resistant to 100 metres and designed with Gerald Charles’ signature Ergonteq® architecture for exceptional wrist comfort, the Maestro 2.0 Ultra-Thin Jade Edition proves that technical watchmaking can still have attitude.

This isn’t simply a jade dial watch. This is Gerald Charles cutting jade its own way.

The post WHEN JADE MEETS MAESTRO Introducing the Maestro 2.0 Ultra-Thin Asia Edition – An Asia Exclusive Limited to 80 Pieces appeared first on Arab Watch Guide.

While engineered for performance, the Maestro GC Sport Tennis White embodies the spirit of Centre Court: precision, control and timeless elegance.

A sporting watch shaped by ergonomics
At the core of the Maestro GC Sport lies ErgonTeq® , Gerald Charles’ proprietary ergonomic engineering standard. Developed by the Maison’s R&D team, ErgonTeq® ensures that the lugs, case curvature and strap architecture maximise surface contact with the wrist, optimising stability and weight distribution.

The result is exceptional comfort in motion – whether during high-intensity rallies or everyday wear – adapting seamlessly to both smaller and larger wrists.
Further reinforcing its athletic DNA, the watch features a left-hand screw-down crown strategically positioned to prevent rubbing against the wrist during play, ensuring uninterrupted performance.

Crafted in lightweight Grade 5 titanium, the timepiece weighs just 64 grams, offering remarkable resilience without compromising comfort.

Darkblast® Titanium, now 10 times more scratch-resistant
The Maestro GC Sport White is housed in a Darkblast® Grade 5 titanium case, now enhanced with a proprietary hardening treatment that increases scratch resistance by up to 10 times.

This advanced surface process not only deepens the aesthetic intensity of the titanium but significantly improves durability, making the watch exceptionally resistant to wear while maintaining its refined matte texture and contemporary appeal.

The contrast between the hardened Darkblast® case and the crisp white textured dial reinforces the balance between sport and sophistication.

Designed for performance, engineered for versatility
The white dial features a refined textured finish that enhances legibility while echoing the purity and discipline of the British all-white tradition.

Complementing the case is a white Velcro strap, developed in-house in Geneva and equipped with an easy-release system, allowing the wearer to remove and replace the strap autonomously without tools. Designed for maximum breathability and everyday wearability, it reinforces the watch’s dynamic, versatile character.

Powered by the ultra-thin Swiss Manufacture 2.0 Caliber, the Maestro GC Sport delivers 50 hours of power reserve, 5G shock resistance and 100m water resistance – ensuring precision and reliability both on and off the court.

Tradition meets technical mastery
With the Maestro GC Sport Tennis White, Gerald Charles pays homage to tennis not only as a sport of strength and performance, but as a discipline defined by elegance and respect for tradition.

By merging ErgonTeq® ergonomics, hardened Darkblast® titanium and the iconic spirit of classic British tennis attire, the Maison once again demonstrates its ability to unite cutting-edge engineering with cultural refinement – creating a watch equally at home on Centre Court or in the most elegant settings.

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Geneva, 31st March 2026 – At Watches and Wonders Geneva 2026, Gerald Charles, the independent Swiss watchmaking Maison founded by the great Mr. Gérald Charles Genta, announces its most complicated watch since it was reestablished less than a decade ago. The sculpted, high-tech, ultra-modern Masterlink Perpetual Calendar was developed entirely in-house and marks a new dawn for the young, ambitious Maison as it continues to expand its collection of poetic complications.

A shaped perpetual calendar and a watchmaking first
In keeping with Gerald Charles’s “No Compromise” watchmaking philosophy, laid down by Mr. Genta more than a quarter of a century ago. The Masterlink Perpetual Calendar is the introduction of an in-house, asymmetrical, automatic perpetual calendar calibre with a three-
counter display. Despite its complex geometry and the engineering challenges this creates, the watch is also water-resistant to 100 meters. Now, a perpetual calendar owners can swim with.

Those three counters show the day, date, month, phases of the moon and leap year. These are mechanically programmed to account for month lengths, even in a leap year, for more than 100 years. This is fuelled by calibre GCA11000, an automatic wound by a golden micro-rotor that offers a power reserve of 50 hours. This new calibre also becomes a platform for future Gerald Charles watchmaking innovations.

Gerald Charles Chief Executive Federico Ziviani said: “It is a source of great pride that this piece is the first asymmetrical perpetual calendar with a micro-rotor and a bespoke three-counter display. We’re particularly proud because the Masterlink Perpetual Calendar also conforms to the mission behind all our watches: to be ultra-thin, water-proof and versatile.”

This remarkable technical feat was made possible by the experience and ingenuity of Gerald Charles’s engineers and artisans. As it has grown, the Maison has continued to secure the services of watchmaking’s most gifted watchmakers and watch designers. They have now taken up the challenge to create original, innovative calibres and dynamic, bespoke watch designs according to the exacting philosophy laid down by Mr. Genta when he founded Gerald Charles in the year 2000.

Mr. Ziviani continued: “The Masterlink Perpetual Calendar shows we’re now in a very important phase for the Maison. It was three years in development and demonstrates that we are true to our promise to introduce one new high-end complication every 12 to 18 months. It’s been a long journey to get here, and it shows how we are progressing as a Swiss watch manufacture: the perpetual calendar calibre is the most complex we’ve developed to date, and posed an extreme technical challenge to our engineers. By overcoming it, we have lived up to the exact standards of our founder, Mr. Gerald Charles Genta, whose ‘No Compromise’ mantra moulded his technical and creative vision. The Masterlink Perpetual Calendar confirms Gerald Charles’s position among elite watchmakers. But this is only the first page in a new chapter of our story. With our growing skill base and continued commercial success, we are moving forward with renewed confidence.”

The movement was shaped first
The Masterlink Perpetual Calendar successfully synthesises a number of complex ideas and concepts. These began with the movement, the watch’s beating heart. With shaped watches, the movement is often round, creating dead space inside the case that is then hidden behind a case back with a round exhibition window.

But this is not the Gerald Charles way. Instead, in keeping with the Maison’s “creativity and technical mastery” philosophy, engineers and designers agreed that the new calibre should mirror the asymmetrical case shape and harmonise with it. This meant shaping the movement first, and that the Masterlink’s unique geometry would then be adapted to it. This required extreme levels of cooperation as teams collaborated on every detail, every step of the way.

The result is perfect symbiosis, with the watch’s case and movement coexisting in a beautiful symphony of design and ultra-thin mechanical engineering. The Masterlink Perpetual Calendar becomes a sculpted, intensely contemporary take on one of the most celebrated complications in watchmaking.

In total, the watch has 505 individual components: 306 in the GCA11000 movement, 33 in the case, 15 in the dial and 151 in the bracelet. The 40mm case and three-link bracelet are both in Grade 5 titanium, a lightweight, high-performance material. The watch is 10mm thick and weighs just 97 grammes. This makes the watch ergonomic and versatile, and ensures it delivers exceptional quality, innovation and technical value.

At launch, there will be two versions. The first has a two-level fumé dial with a striking, vertical cut-out “grille” construction, finished in smoked ruthenium that graduates into darker tones towards the dial edge. The second has an open-worked dial that sits under a thin layer of sapphire crystal that holds the watch’s hour markers in place. To enhance legibility and bring order, tinted smoked zones have been added behind the calendar indications and minute track.

“The result is perfect symbiosis, with the watch’s case and movement coexisting in a beautiful symphony of design and mechanical engineering.”

This open-worked version provides a captivating view of the movement’s baseplate, bridges, cams and levers. Each is exquisitely decorated using traditional techniques, including perlage, anglage and straight and curved Geneva stripes. These same decorations are applied to the version with the two-level dial in keeping with Gerald Charles’s quality ideals: what is unseen is every bit as important as what is seen.

The Masterlink Perpetual Calendar also marks the return of a decorative technique developed by Gerald Charles and introduced last year called “Darkblast®”. Applied to the watch’s bezel and central bracelet link, it is an evolution of sand-blasting and involves a specialist treatment process that’s kept a closely guarded secret. As well as making a surface darker and scratch-resistant, and despite making the material harder, the process results in a soft, velvet-like touch that feels almost like rubber.

This is just one of a number of finishes applied to the case and crown. The case flanks are vertically brushed, with further contrast added by rounded and polished lugs. The same polished finish then runs under the bezel and around the case edge, from lug to lug, creating a fluid, almost liquid dynamic that contrasts with the brooding, resolute look of the case and bezel. The crown is knurled for ease-of-use, with a mirror-polished, pyramid-shaped tip. Together, these finishes enhance the watch’s architectural, athletic dimension.

That impression continues through the bracelet design. While its middle links have the Darkblast® finish, the outer links are polished on top and vertically brushed along the sides, with polished, soft-curve chamfers, completing a high-concept bracelet with three distinct finishes. This intricate mix of finishes required a bespoke tooling solution. The bracelet remains sporty and ergonomic thanks to its thinness, lightness and tapering.

A perpetual calendar you can read
The Masterlink’s case is an architectural triumph, but its asymmetrical form will always pose numerous challenges to designers and engineers, particularly around water resistance. But when it came to arranging the perpetual calendar display, it proved advantageous.

The recess at 6 o’clock, known fondly as the “smile”, opened up additional space for the information-rich date and moonphase display counter. The Maison’s design and engineering teams seized on this, exploiting it to create an oversized display that enhances legibility and adds balance to the dial layout.

With this approach, the Masterlink Perpetual Calendar breaks a line of generations of traditional perpetual calendars that are visually congested and hard to read. By doing away with tiny apertures and positioning the grand date outside the moon phase, and instead arranging information through three large non-concentric counters, the Maison has brought a vastly improved ergonomic experience to a much-loved but often frustrating complication.

One entertaining by-product of this approach is that the watch’s “face” has more character than ever, appearing to offer the wearer a relaxed, optimistic smile, reminiscent perhaps of some of Mr. Genta’s favourite characters from contemporary culture.

Micromechanics at an extreme scale and one of the most accurate moonphase indications ever imagined
The Masterlink Perpetual Calendar indicates the phases of the moon in the Northern Hemisphere through an aperture tucked into the oversized display at 6 o’clock. This, however, is no ordinary moonphase. In line with the Maison’s spirit, the ambition behind it was to increase accuracy without compromising on reliability: the perpetual calendar is mechanically programmed for more than 100 years, so it is vital that the components are sufficiently durable to deliver at least a century of high performance.

Accordingly, the Maison’s engineers developed special gearing and some of the most technically advanced levers ever made. Typically, a 29-day moonphase indication is regulated by a wheel with 59 teeth so that the moon skips forward twice a day. The Masterlink Perpetual Calendar moonphase wheel has 135 teeth, meaning the moon moves forward more than four times a day, taking tiny steps that become almost a single continuous motion that’s imperceptible to the naked eye.

The challenge here was not only to design gearing that could deliver this effect, but to make sure the wheel teeth were resilient enough to cater for the significant forces going through them. Similarly, a tiny lever with high levels of elasticity and durability would need to be developed. Despite being thinner than a human hair, the lever is made of steel and was CNC-machined rather than stamped, a more challenging and time-consuming process but one that delivers better results.

Having mastered the technical by applying micromechanics at an extreme scale, as essential was to decorate the moonphase with parallel sophistication. The display features a domed moon laser-engraved with a fine lunar texture, sitting over a lacquered blue disk intended to evoke the night sky.

“It features an asymmetrical sapphire crystal, a notoriously complex component to manufacture and to make water-resistant. But driven by its “No Compromise” philosophy, the Maison’s engineers achieved it.”

Mapping out the story – every detail counts
Another element in the Masterlink Perpetual Calendar that illustrates the Maison’s detail obsession is the case back. It features an asymmetrical sapphire crystal, a notoriously complex component to manufacture and to make water-resistant. Its shape precipitated a number of additional processes, including developing bespoke gaskets that would ensure the watch’s water resistance to 100 metres. This particularly onerous task had not been attempted in watchmaking before, but driven by its “No Compromise” philosophy, the Maison’s engineers chose difficulty – and prevailed. Gerald Charles has patented the gasket shape.

Through this transparent case back, the wearer is afforded an uninterrupted view of a movement that tells the story of Gerald Charles. The mainplate and bridges are shaped, arranged and finished to reflect the geography of Geneva, Gerald Charles’s home city. Straight Geneva stripes represent the city’s roads, while curved, undulating Geneva stripes echo the surface of Lake Léman. The narrow gap between these components is articulated to reflect the contours of the city’s River Rhône, while a black ruby marks the position of the Gerald Charles atelier on the Rue du Montblanc. Finishing the story, the balance wheel sits in the position of the lake’s famous Jet d’Eau.

Beyond, also clearly visible is the movement’s gold-gilded micro-rotor, which is engraved with a hexagonal honeycomb motif, an echo that ties the Masterlink to its sister Maestro design.

Ergonteq® and the power of ergonomics
One of the guiding principles behind the Masterlink Perpetual Calendar is Ergonteq®, a formula for comfort developed and trademarked by Gerald Charles, and introduced last year. Ergonteq® is based on mathematical calculations that determine the proportions of the human wrist. It impacts every decision the Maison takes during the design and development process of a wristwatch, covering every angle, curve and surface of the case and bracelet to make sure they fit as ergonomically and as seamlessly to the wrist as possible. In marrying this scientific approach to the more intuitive creative process, Gerald Charles signals its unique watchmaking posture once again.

On the theme of user-friendliness, the Masterlink Perpetual Calendar’s displays are adjusted through four pushers, two on either side of the case. Each pusher has a generous dimple, making them easy to operate with a supplied pen that has a special soft tip to prevent case scratches during adjustment. Our engineers looked at integrating adjustment into the crown, but concluded that setting the many indications of a perpetual calendar can be confusing when operated through a single crown. The solution on the Masterlink Perpetual Calendar is simple, durable and user-friendly, meeting the Maison’s core engineering objectives.

“In marrying this scientific approach to the more intuitive creative process, Gerald Charles signals its unique watchmaking posture once again.”

As part of its ongoing commitment to world-class research and development, Gerald Charles also hired two specialist IT technicians to develop a programme that would simulate the effects of more than 100 years of wear on the movement. This virtual test was run in parallel to real-world testing that rapidly advanced the component ageing process. This involved subjecting the new calibre to salt, fog, heat, cold and shock tests to ensure it could withstand a variety of hazardous environments and meet the expectations of the Maison’s demanding clients.

The next chapter in an enduring legacy
The Masterlink Perpetual Calendar continues Gerald Charles’s story and illustrates its enduring commitment to honouring the legacy of Mr. Gerald Charles Genta and his passion for creativity and technical mastery. The reputation of the Masterlink, designed by Mr. Octavio Garcia, grows too. The addition of a perpetual calendar pinpoints the Maison’s long-term strategy to use the Masterlink as a platform for poetic complications with high technical properties. The Maestro continues to be a home for the Maison’s baroque, more experimental treatments.

Mr. Garcia said: “The Masterlink Perpetual Calendar represents the most advanced expression of the Gerald Charles design language to date. It marks a turning point in the Masterlink collection, where form, function, and movement converge into a single architectural system. From the sculpted case to the structured dial and shaped caliber beneath, every element speaks the same visual grammar. This is not a watch where aesthetics were layered on after engineering. Nor is it a complication adapted to an existing form. It is a unified whole – a perpetual calendar designed from the start to feel purposeful, wearable, and unmistakably Gerald Charles.

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Across the dial unfolds a living narrative – force, tension, and transformation captured at the split-second a meteorite collides with Earth. This storytelling spirit echoes the playful imagination of Mr. Gérald Charles Genta, who often used the dial as a stage for artistic expression.

Two executions bring this exceptional moment to life: the Black model embodies the instant of impact, with dark meteorite revealing flashes of red from the anodized baseplate and a fiery gradient running seconds indicator at 6 o’clock, enclosed in a Darkblast steel case.

The Silver model represents stillness after the explosion, where matter cools and crystallizes, pairing a silver meteorite dial with gold accents and a polished steel case.
A material that reshapes millennia of history The meteorite used for the Maestro 2.0 originates from the Muonionalusta meteorite, estimated to be over 4.5 billion years old, making it one of the oldest materials available on Earth. Having fallen in northern Sweden, the quantity of meteorite on Earth is extraordinarily rare – far more limited than gold or diamonds. Its scarcity enhances the significance of every piece produced.

Working with meteorite, however, is exceptionally complex. The material is highly ferrous, extremely hard, and cannot be cut like stone. Only electro-erosion can shape it into the Maestro form, slicing it into ultra-fine layers. Throughout the process, each fragment must remain fully submerged in a protective liquid to prevent immediate oxidation.

Executing this savoir-faire – shaping meteorite to match the Maestro’s complex geometry and engraving the explosion rays at 6 o’clock with near-surgical precision – represents one of the most advanced expressions of Gerald Charles expertise.

A dial that captures a moment in time
The project began with a simple brief – a meteorite dial- Maestro – but quickly evolved into a far more ambitious vision. CEO Federico Ziviani challenged the design team to push the limits, expressing a moment, not merely a motif.

Designer Octavio Garcia – long-time friend of the Ziviani family and head of GC’s creative team – worked with Mr. Genta. Having served as Creative Director of Audemars Piguet for many years, he met Mr. Genta during the Royal Oak 40th anniversary and knows the Maestro’s design language intimately. Mr. Garcia devised a striking dual-layer construction: a thin slab of meteorite above an aluminum baseplate – red for black, silver for white. Radial apertures pierce the dial to expose the charged baseplate beneath, evoking the shockwaves of impact. At 6 o’clock, a sculptural small-seconds display animates the blast, while the Maestro’s signature geometry directs the energy upward in a dynamic, rising flow.

Roman numerals and indexes appear shifted, tilted, displaced – as though physically pushed aside by the force of the blast. The proprietary Darkblast finishing conjures the
smoke and powder released in the aftermath of the impact, while the sculptural small seconds embodies perpetual motion: the continued expansion of the explosion itself.

“Honouring Mr. Genta also means honouring his pioneering use of steel and the creative spirit it unleashed. At Gerald Charles, reshaping history is part of our philosophy of uniqueness – and the Maestro 2.0 Meteorite embodies this vision. These watches are not simply made with meteorite; they tell the story of its journey. By sculpting a billion-year-old meteorite into the iconic Maestro form, we bring cosmic history into the present, turning a fragment of the universe into wearable art.”

Federico Ziviani, CEO, Gerald Charl

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As the only independent Maison to present a booth of such scale and presence, Gerald Charles sends a clear and powerful message to the industry: the brand is entering a new era of technicity, ambition, and uncompromising identity. This milestone not only positions Gerald Charles prominently among global competitors but also underlines its strategic direction and long-term vision.

2025 marks the 25th Anniversary of the Maison. A quarter-century after its founding by the legendary Mr. Gérald Charles Genta, the brand stands stronger than ever, asserting itself as the true and legitimate heir to his unparalleled mastery of technicality, creativity, and Haute Horlogerie savoir-faire.

The newly unveiled booth at Dubai Watch Week is a bold architectural statement – a step forward in the brand’s path to global success. Designed to embody Gerald Charles’ DNA, the space reflects a perfect balance between heritage and modernity. It celebrates decades of engineering expertise while capturing the vibrant, contemporary energy that defines the Maison today. Every detail pays tribute to the brand’s rich history, distinctive aesthetic language, and deep commitment to mechanical artistry.

With this debut, Gerald Charles reaffirms its status as a rising force in contemporary watchmaking – proud of its independence, rooted in its heritage, and propelled by an ambitious vision for the decades ahead.

Federico, CEO of Gerald Charles, commented:
“We are a family-driven Maison. Many of the things we do come from the heart, not from business logic. This year marks the 25th anniversary of the Gerald Charles brand, and that is something that truly deserves to be celebrated.

We also owe this moment to our collectors. They believed in us, invested in us, and supported us. They deserve to witness the brand’s growth, to feel proud every time they wear a Gerald Charles timepiece.”.

Breaking boundaries:
the Gerald Charles Museum leaves Geneva for the very first time

For the first time in its history, the Gerald Charles Atelier Museum in Geneva will leave its home, marking an extraordinary and unprecedented moment for the Maison. What is usually safeguarded within the intimate walls of the Atelier is now in Dubai exclusively for Dubai Watch Week. This is not a gesture the Maison takes lightly.
It is a bold cultural statement, a celebration of trust, and a sign of the exceptional importance of this debut. Visitors will have the rare privilege of discovering archival masterpieces, original design sketches and pivotal creations that have never travelled beyond Geneva, offering an unmatched window into the evolution of Mr. Genta’s visionary genius.

Step into the shoes of a Gerald Charles watchmaker
The booth also features two highly curated watchmaking experiences, conceived to embody the Maison’s spirit of engineering virtuosity and artistic innovation. The first is an immersive room dedicated to the 25th anniversary and to the Maestro GC39 Jumping Hours masterpiece, where guests will uncover the secrets behind the revolutionary meta-guilloché finish – a proprietary engraving technique developed by Gerald Charles and unseen anywhere else in Haute Horlogerie.

The second experience offers hands-on dial-hammering sessions, personally guided by the Maison’s Master Watchmakers. This rare opportunity invites visitors to engage directly with the Métier d’Art technique behind the Maestro 9.0 Roman Tourbillon, revealing the level of craftsmanship, patience and precision that define the Gerald Charles creative universe.

Maestro GC39 Remaster Diamond Baguettes:
a milestone year culminating in a diamond-set exclusive for DWW

For Dubai Watch Week, the Maison will further elevate this celebration by unveiling a unique piece adorned with a bezel set with 60 baguette-cut diamonds totalling 2.66 carats, offering an exclusive and radiant interpretation of this anniversary creation.

Created to mark the Maison’s 25th anniversary, the Maestro GC39 25th Anniversary Edition pays tribute to Gérald Charles Genta’s visionary creativity by uniting artistic innovation with mechanical mastery. Its dial debuts the proprietary meta-guillochage technique – an unprecedented micro-chemical engraving process that layers multiple engravings to form a Baroque-inspired, multi-ray star motif that reveals itself dramatically as the light shifts.

At 12 o’clock, the watch features a rare jumping hours complication, with a rotating hour disc that advances instantaneously every 60 minutes, echoing Mr. Genta’s fascination for sophisticated yet playful mechanics. Together with its lapis-lazuli centre and iconic Maestro architecture, the piece stands as a contemporary tribute to the founder’s legacy and a celebratory milestone for the Maison’s 25 years of artistry and technical excellence.

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