Once upon a time… No, this is once upon a twist. Louis Erard and Konstantin Chaykin are back, to flip the script, twist traditions and leap over conventions with a grin. Yes, it really jumps out at you. Introducing the Unfrogettable. A Frog Princess like you’ve never seen before. Born of Slavic myth, suited in samurai armor, built in the Swiss Jura. A fully reworked case. A regulator turned creature. A spell you can wear. Powered by Chaykin’s ingenious mind and Louis Erard’s rebellious spirit. The result? Something no one asked for, but no one will forget. Beyond the fun, precision. Beyond the madness, mastery.

“With Konstantin, we’re beyond a simple collaboration, it’s a creative partnership and friendship. Two independent houses who aren’t afraid to shake things up. Honoring tradition and adding a grin. We break the mold, stir the myth and make you smile while thinking twice. Our new character is the Unfrogettable. It’s more than a face; we went beyond the dial, the hands, the crown. We’ve done tourbillons. We’ve done complications. So, this time, we reworked the case, shaped new surfaces in titanium and designed a strap made from the same lacquered leather once used in samurai armor. Every detail has meaning. The frog, in Russian tales, is a spell in disguise. In Japan, it symbolizes luck and resilience. Put them together and you get a hybrid, a frog with a warrior’s heart. This watch is playful and a little crazy, yes, but behind the mischief is serious horology. It’s a full story told through
mechanical craft, with a twist.”

Manuel Emch
Watch facts that matter
– Horizontal regulator display with rotating eye discs that follow time with a stare.
– Reworked case: slimmer, smaller and forged in Grade 5 titanium: 40mm wide, just
12.45mm thick.
– Details with a wink: crown at 12 o’clock (because it’s a princess after all) and a hidden love note: Louis Erard

Eyes wide open. Pupils alert. Staring right at you. The iconic Louis Erard regulator display takes a turn, flipping horizontally. Hours at 9 o’clock, seconds at 3 o’clock and an arrow-shaped minutes hand cutting through the center as a nod to the Frog Princess tale. As time ticks, pupils spin. The watch face comes alive. The dial plays with contrasts: violet or forest green grained base, matching lacquered nostrils and a dual-tone minutes ring with a red section printed with the inscription Louis Erard

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THE BRACELET: A STATEMENT OF INTENT.

92 components—46 links and interlinks, 2 end links, 32 pins, and 12 screws. The outer links in brushed titanium contrast with polished steel center links, creating a deliberate play on textures and materials. Each link is hand-beveled after assembly, a delicate operation that tolerates no imperfection. The bracelet closes with a spring-loaded butterfly clasp, fully concealed when worn. The result: a bracelet that flows naturally from the case, creating visual continuity and structural unity—a tribute to the great integrated designs, reinterpreted the Louis Erard way.

THE CASE: AT THE CORE OF THE DESIGN.

It’s all about balance: clean lines, smart materials, and everyday comfort.
A brushed titanium core keeps the 40 mm case light, while the polished stainless-steel lugs, bezel, crown, and caseback add contrast and strength. Four polished gadroons along the sides conceal the bracelet connection, enhancing the case’s distinctive silhouette. The result is a refined, ergonomic design that defines the 2340’s sporty-chic personality.

THE DIAL: THREE VERSIONS, TWO DESIGNS, ONE STANDARD.

Each dial design brings texture and depth through distinct stamping techniques.
The mint green lacquered dial features an oblong “pill” pattern—a playful nod to both the color and the capsule logo at 6 o’clock. The slate blue and deep blue dials display a horizontal wave pattern inspired by the bracelet’s center links. All versions include floating diamond-cut hour markers and brushed-polished baton hands that enhance legibility and light play. A railway track encircles the dial, with the Louis Erard name subtly integrated into the design.

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Le Régulateur II is back on stage, same unmistakable design, same electric blued steel hands, now sharper than ever with a new silver monochrome dial. But this time, it’s more than a watch drop, it’s a world tour. Because when we said Louis Erard was turning sales into events and shaking up the norms again… we weren’t kidding! Vianney Halter and Manuel Emch are taking flight for a horological road tour: exclusive city drops, backstage access and a piece that adapts with every stop. Limited drop. No restocks. Be fast or miss the set. So, you can either grab the monochrome edition from home or head to the city where your favorite version drops.
Watch facts that matter WHAT’S NEW
Main colors: monochrome silver dial, matching subdials and a blue leather strap like the
blued steel hour and minute hands.
Distinctive color: a different color-coded seconds hands for each city.
Live long and prosper: Vianney’s motto, engraved in different languages depending on the city’s edition.
How limited? 178 monochrome editions + 178 released in drops of 18 to 25 limited units in each city on the tour.

WHAT STAYS
Steampunk DNA: inspired by Vianney Halter’s iconoclastic Antiqua.
Industrial edge: red-gilded rivets, riveted bezel and offset crown at 2 o’clock Deconstructed display: signature split-time subdials
Haute Horlogerie finishing: polished and diamond-cut angles, circular and vertical satin brushing

Around the world. One city, one second at a time.

The Regulator II isn’t about telling time. It’s about owning it. Bending it. Color-coding it. And taking it global. Which color is yours? Which city calls your name? Better decide fast, this tour doesn’t do replays. Every city of the World Tour gets its own customed color seconds hand and Vianney Halter’s legendary motto, “Live Long and Prosper”, is adapted in different languages, engraved on the case back.

Vianney’s edge. Louis Erard’ stage. The story behind the tour.

“This is more than a collab. It’s a creative collision between Vianney Halter, master of Steampunk horology and Louis Erard’s signature Regulator. It is more than telling time. It’s
about taking it. The result? A deconstructed watch that keeps the iconic 1998 Antiqua’s design, made to be worn daily, collected obsessively. You might just end up chasing every seconds hand color. Each drop hits like a rare sneaker, limited time, one city, one point of
sale. We turn every city into a stage, every release into an event and every second into something worth hunting.”

Manuel Emch

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Ahmed Seddiqi, the leading luxury watch and jewellery destination in the region, and Louis Erard have unveiled a special limited-edition timepiece to commemorate the retailer’s 75th anniversary. Limited to just 75 pieces, the La Petite Seconde 75th Anniversary Seddiqi Edition is based on the Louis Erard Petite Seconde, housed in a 39 mm steel case with the Maison’s signature fir tree “LE” crown. The design draws inspiration from New York Art Deco and Dubai’s most iconic landmark, the Burj Khalifa, resulting in a distinctive stylistic code: neo-deco, a fusion of historical form and contemporary spirit.

Infused with a sense of nostalgia, the copper-toned dial evokes the warmth and character of vintage photography and cinema, a tribute to moments suspended in time. The dial features a circular satin-finished outer zone, gadroons at the centre, and an azure circular counter at 6 o’clock. A satin-finished chapter ring displays Hindi numerals, adding cultural nuance and visual depth. The small seconds counter is reinterpreted with strict minimalism, marked only by a single dot at noon. At the centre, polished anthracite hour and minute hands shaped like the Burj Khalifa, bring architectural precision to the composition and serve as the defining feature of this edition.

“We are proud to celebrate Ahmed Seddiqi’s 75th anniversary with the launch of the La Petite Seconde in partnership with Louis Erard. From the copper-colored dial inspired by vintage imagery to the Burj Khalifa-shaped hands that honour our architectural evolution, this timepiece represents more than design; it embodies our 75-year legacy of curating extraordinary watches for the region”

Mohammed Abdulmagied Seddiqi, CEO of Ahmed Seddiqi

Beneath the sapphire caseback lies the Swiss automatic élaboré grade Sellita SW261-1 calibre, featuring an open worked rotor adorned with the black lacquered Louis Erard logo. The movement operates at a frequency of 28,800 vibrations per hour (4 Hz) and provides a power reserve of approximately 38 hours. The caseback continues the polished finish of the case and is engraved with “Limited Edition 1 of 75. The watch is paired with a grey-grained calf leather strap featuring tone-on-tone stitching, a black calf leather lining, and a polished stainless steel pin buckle. Quick-release spring bars offer ease of interchangeability, completing the piece with a detail that balances form and function.

“We are honoured to celebrate Ahmed Seddiqi’s 75th anniversary with a creation that bridges cultural heritage and contemporary design.
This watch is more than a timepiece — it’s a tribute to a shared journey and values. Together with Ahmed Seddiqi, we’ve designed something that reflects the spirit of Dubai: a city where tradition meets bold modernity. From the copper tones of nostalgia to the skyline in motion on your wrist, this edition captures time the way stories are told in this region — with depth, pride, and vision.”

Manuel Emch, CEO of Louis Erard

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“Chaykin wanted more madness. More complexity. Specifically: a tourbillon. And when Konstantin Chaykin wants to build a monster and stir things up, you don’t say no. So here we are with two editions, the same monster spirit and different executions. One for him. One for us. This isn’t strategy. It’s two independents off the leash, building creatures, not just watches. Having fun, making noise and letting the monster out to play. Because time does not only tick, we make it bite. And this beast? It’s still hungry.”
Manuel Emch

Watch facts that matter
– 1 creature. 1 new complication: the tourbillon
– 2 watches to collect: pick your monster! One sold by Louis Erard, one by Konstantin Chaykin.
– All the monster’s signature traits: mono-eye hours disk, rebellious central minutes hand and Chaykin-signed crown.
– The toothed mouth: a fixed jaw with a mechanical red tongue marking the seconds, set in the 6 o’clock counter.
– The face: the color-coded minutes ring says it all. Green for Louis Erard, blue for Chaykin.

Time Eater Tourbillon
The Tourbillon was inevitable. When it came, it didn’t tiptoe in, it grinned wide. For Konstantin Chaykin, this isn’t just a complication. It’s personal. Tourbillons? He made the first ones in Russia. In 2021, he shattered records with the Martian Tourbillon, the most expensive Russian watch ever sold. Chaykin doesn’t make watches. He makes monsters.
Sinking its teeth into a new complication, the Time Eater is not just a mechanism, but instead, an irreverent, living creature issued in two colors.
– A green minutes ring edition, 78 units with a toad green leather strap, sold by Louis Erard.
– A blue minutes ring edition, 28 units with a grained calfskin strap, sold exclusively by Chaykin.

Its 42mm case frames an open tourbillon and a spinning red tongue marking the seconds. Powered by Caliber BCP T02 adorned with circular Côtes de Genève, the manual-winding tourbillon features a cage rotating once every 60 seconds, along with a 100-hour power reserve. A wide-grinning tourbillon that sticks out its tongue out for a figure that doesn’t bite: CHF 19,900. A technical monster with a price tag that is anything but scary!

Lost in colors? It’s easy to remember which monster is Louis Erard’s: green, a playful nod to the first Time Eater and the iconic Chaykin Joker.

Time Eater Tourbillon. The wrist monster you’ll love to unleash.
Regulator first. Tourbillon next. And after that?
Who knows what lurks in the shadows…

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Watchfacts that matter

• Steampunk roots: inspired by Halter’s Antiqua
• Retro-futuristic industrial aesthetic: red-gilded rivets reminiscent of industrial machines, riveted bezel and crown
• Deconstructed aesthetic: asymmetrical counters and offset crown at 2 o’clock
• Blued steel hands: a signature shared by the two watchmakers
• Haute Horlogerie finishes: polished and diamond-cut angles, circular and vertical satin brushing
• Raised dial elements and Halter font: distinctive style in tribute to its creator
• Dark brown grained calfskin strap: vintage style
• Two 178-piece limited editions
• Price excl. tax CHF 4,444

“Creating with Vianney is about friendship and defying limits. This piece is a true joint endeavor! It’s got the Steampunk rivets, the off-center dials, as well as bold, intricate details that leave nothing untouched. A watch with all the independent Haute Horlogerie codes… yet still within reach, bold enough to stand out, yet made to be worn every day. With Vianney, it all started with a lucky pocket call in a ski gondola, serendipity that led to something extraordinary.”

Manuel Emch

Vianney’s Edge in a Louis Erard watch
Vianney Halter is no ordinary watchmaker. For over two decades, he has been defying horological conventions with bold, Steampunk-inspired designs. His debut independent piece, the Antiqua (1998), set the stage for a deconstructed vision of time. Now, he’s found a brand that shares his love for breaking the rules of design and the Régulateur is a perfect reflection of that spirit.
Le Régulateur Louis Erard x Vianney Halter II is more than a watch: it’s a tribute to those who dare to dream and venture beyond convention. A salute to Halter’s “Live Long and Prosper” mindset, this timepiece is the perfect blend of Victorian industrial aesthetics and a retro-futuristic vision.

A split-channel launch

Louis Erard’s sales approach is as unconventional as the watch itself. One edition for their e-boutique, another retail-exclusive. This is how Louis Erard is turning sales into events. Stay tuned – the norms are about to be shaken up once again!
Louis Erard x Vianney Halter: time, redefined and ready for takeoff.

The post LE RÉGULATEUR LOUIS ERARD X VIANNEY HALTER II DECONSTRUCTED DESIGN. BEYOND TIME & SPACE. appeared first on Arab Watch Guide.