Richemont’s Specialist Watchmaking Maisons – A. Lange & Söhne, IWC Schaffhausen, Jaeger- LeCoultre, Panerai, Roger Dubuis, and Vacheron Constantin – are proud to announce the return of Experience Time for its third edition. This year, the experience welcomes for the first time Montblanc and introduces L’ÉCOLE Middle East, School of Jewelry Arts supported by Van Cleef & Arpels, as its official educational partner.

Launched in 2022 by Richemont’s Specialist Watchmaking Division (SWM), Experience Time has quickly become a hallmark event for horology enthusiasts in the Middle East. Following a successful second edition in February 2024, the event returns from February 6 to 9, 2025, set across the iconic Dubai Mall and L’ECOLE Middle East premises in the creative hub of Dubai Design District (d3). Guests will be invited to embark on an immersive journey into the artistry, precision, and heritage of fine watchmaking, discovering the innovation, craftsmanship and the DNA that define each Maison.

A Legacy of Excellence: What to Expect
Experience Time 3rd Edition offers invited clients, watch connoisseurs, and enthusiasts an exclusive behindthe- scenes look at haute horology. Attendees will enjoy live demonstrations, interactive workshops, and discussions with master artisans, deepening their appreciation for high watchmaking. The event features an expansive program at the flagship boutiques in Dubai Mall, providing access to activations, artisanal showcases, and expert watchmakers. L’ÉCOLE Middle East will complement the experience with expert-led courses, talks, and guided tours, highlighting the event’s focus on education and discovery in horology and jewelry arts.

“We are delighted to return with the third edition of Experience Time, in partnership with Dubai Mall and for the first time L’ÉCOLE Middle East, School of Jewelry Arts supported by Van Cleef & Arpels as our official educational partner.

We are eagerly excited to further showcase our expanding offering of extraordinary savoir-faire of our Maisons, with the addition of Montblanc, and continue elevating this journey, engaging watch enthusiasts and collectors alike in a celebration of timekeeping excellence, taking great pride in unveiling another successful activation.”
Richemont MEIA

““Dubai Mall is proud to host the third edition of Experience Time, reaffirming our commitment to offering visitors unparalleled access to the world’s leading watchmaking Maisons. As the premier luxury shopping destination, we continue to curate exceptional experiences that celebrate heritage, innovation, and craftsmanship, bringing watch enthusiasts and connoisseurs closer to the artistry of timekeeping.””
Dubai Mall

Maisons Programmes

A. LANGE & SÖHNE
A. Lange & Söhne welcomes guests into the world of German precision and craftsmanship with an exclusive demonstration by their master watchmaker Robert Hoffmann, visiting from the Glashütte Manufacture. Guests will witness the intricate workings of an awardwinning timepiece, the Datograph, focusing on the movement of the Giant Watch displayed outside the boutique.

IWC SCHAFFHAUSEN
IWC Schaffhausen announces its participation with an exclusive Virtual Manufacture Visit, where guests will embark on an immersive 30-minute digital tour to uncover the Maison’s horological universe. Meanwhile, IWC owners can indulge in the IWC Watch Spa, where their cherished timepieces undergo meticulous care—from sanitization and strap polishing to accuracy and water-pressure tests—culminating in an official Watch Spa certificate.

JAEGER-LECOULTRE
Jaeger-LeCoultre opens the doors to its renowned Atelier d’Antoine, an educational experience named after its visionary founder. Guests can choose between the Reverso Stories Discovery Workshop, exploring the legacy of this iconic timepiece, or the Watchmaking Masterclass, where they’ll be guided by expert watchmakers and professors in a hands-on lesson in fine horology.

L’ÉCOLE MIDDLE EAST, SCHOOL OF JEWELRY ARTS SUPPORTED BY VAN CLEEF & ARPELS
L’ÉCOLE Middle East, School of Jewelry Arts, is delighted to be the educational partner for Experience Time: The Dubai Edition. As part of this collaboration, L’ÉCOLE will offer a series of expert talks and engaging workshops, aiming to immerse participants in the captivating world of jewelry.

Expert Talks: Delve into the rich history and intricate craftsmanship of jewelry through our expert-led discussions. Topics will encompass the evolution of jewelry design, the artistry behind gemstone selection, and the cultural significance of various adornments. These sessions are designed to enlighten enthusiasts and novices alike, fostering a deeper appreciation for jewelry arts.

Kids Workshops: Our interactive workshops for children provide a hands-on experience, allowing young minds to explore their creativity while learning about the fundamentals of jewelry making. Guided by skilled artisans, participants will craft their own pieces, gaining insight into the techniques and materials used in the trade. These sessions aim to inspire the next generation of jewelry artists.

MONTBLANC
For the first time, Montblanc participates in the Experience Time journey by elevating watch care with the cutting-edge diagnosis machine, offering guests a full overview of their timepieces by assessing accuracy, waterproofing, and magnetization levels. Visitors can also enjoy a special customization activity with Hakim Idriss, Dubai-based artist, and Friend of the Brand, for leather straps personalization.

PANERAI
Experience a touch of Florence right from the heart of the Panerai boutique in the Dubai Mall, with our ‘Postcard from Florence’ activation.

Visiting guests will get to take a memorable souvenir postcard, while enjoying an Italian coffee and browsing the brand’s latest metal bracelet collection.

The first Panerai metal bracelets traces back to 1999, beginning a continuous journey of innovation in functionality, comfort, and aesthetics, that progressed combining the best elements of its previous designs to enhance both form and function.

This year, the new metal bracelet features a progressive “V-shape” design that tapers from offering enhanced comfort and a lighter feel, perfect for everyday wear.

ROGER DUBUIS
Roger Dubuis celebrates the fusion of high-speed exhilaration and haute horology in a bespoke Secret Room at the Dubai Mall boutique. This adrenaline-infused experience offers guests the chance to immerse themselves in the dynamic worlds of watchmaking and motorsports, featuring a cutting-edge simulator. Delve beyond the rush of speed to explore Roger Dubuis’ exceptional collection, in line with the Maison’s motorsport partnerships.

VACHERON CONSTANTIN
Vacheron Constantin opens the doors to its Dubai Mall flagship boutique for a journey into the art of gemsetting. In this exclusive Gemsetting Workshop, guests will step into the shoes of a master artisan, meticulously crafting their own certified bezel—a rare opportunity to experience the precision and savoir-faire behind the Maison’s most exquisite timepieces.

This event, now a must-attend, offers guests a direct immersion into the group’s expertise and fervor for the craft.

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