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The idea of this collaboration imitated when we first saw the release of the Sinn 556 Anniversary piece and we decided it is a perfect fit for our next summer edition. The watch size is perfect, small and classy; the MOP dial we have worked on is very unique as every watch would have its own shade.

So the adventure began early 2018, when we got in touch with the Sinn team with our proposed idea- initially we had a totally different dial colors in mind – an MOP more tending towards a pinkish shade then the one with settled for after over a month of back and forth with the manufacture designing the dial.

The aim was to produce a Limited edition of 50 watches for all club members with a very minimalistic design that is wearable in all occasions but also subtle and unique as most MOP dials ares. However , we decided to add a small twist to the dial at 6 o’clock where we wrote the name of our club in arabic as it appears on our logo – same font, same writing and same size.

The movement on this 556 is impressively finished and well taken care of by the brand; it is an ETA 2824-2, self winding mechanism with a special engraving of “Arab Watch Club” and the number of each watch out of 50 – the movement has also the second stop function , shock resistance and Anti-magnetism.

The case is a stainless steel case in 38.5mm with a satinized finishing – the dial is covered by a sapphire crystal glass with anti reflective coating on both sides. The transparent case back has also anti reflective coating on the interior. The pressure resistances is up to 20 bar.

The indices on the dial are coated with luminescent color and hour the hour and minute hands coated also. The case thickness is only 11mm and the watch weights 65 grammes without straps

As for the straps, we have had several options so we decided to let every collector decide on his own choice of colors and materials that fit his own taste.

The watches have been released in July 2018, however their delivery will be around September once everyone is back from summer break and factories operational again.

We are very thrilled of this collaboration as it has opened our eyes to many possibilities in the future in the non-swiss watchmaking world and the uniqueness and precision of these underrated brands.

The post Introducing the 7th AWC edition in partnership with Sinn Uhren appeared first on Arab Watch Guide.

Since we launched our Laureato yellow edition in 2017 we have received several requests from our ladies club members to create a similar edition for them however using the Laureato Ladies Royale watch instead.

The iconic Laureato collection was chosen to create a 34mm timepiece adorned with 54 diamonds and available in three different versions: full pink gold, two-tone pink gold and steel, and full steel.

The AWC Ladies Limited Edition Laureato is graced with a mesmerizing purple dial that expresses the supreme femininity of Arabian women, while the date is naturally displayed with Arabic numerals.

Bearing the mention Limited Edition and the individual edition number, the case-back is fitted with a transparent sapphire crystal revealing the famous Girard-Perregaux quartz movement.

The latter’s 32,768 Hz oscillation frequency was discovered by the brand in 1971 and has since become the universal industry standard.

The watch is limited to only 8 pieces in the three different material and has been only sold to club members from the Gulf region. It is an extremely limited and unique pieces that we hope we will kick off a long trend of ladies special editions whether from our club side or other clubs that decided to follow our foot steps – what matters is we paved the way for the rest 🙂

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We started our journey with our bahraini friends at Projekt8 who have been our facilitators with HYT team to make this stunning project come true. As a team, we have given the brief to the HYT team around what we wanted to achieve from this editions – specially the sandy colors, the damascus steel feel patterns on the dial and the entire look and feel of the edition.

From there, The H0 x Arab Watch Club was born as an exclusive, numbered limited edition, developed for Arab Watch Club members. Its design language whispers wind- sculpted sand dunes, golden light and sun-kissed metal surfaces. Expressing the soul of the H0, with its absorption of the fluidity of time, are liquids, detail and an additional rubber strap in the brightest blue. The dryness of the desert encounters the freshness of fluid time in a watch that welcomes the winds of change.

Liquid brings life and the H0 x Arab Watch Club accurately translates this truth into the passage of time. Its patented micro-fluidic module symbolizes the precious vitality of water. This is heightened by allusions to the planet’s driest territories. The juxtaposition of aridness and moisture merges ground- breaking technology with absorbing storytelling in a refreshing visualization of the recent past, the present and the immediate future.

An Arabian nights mood is created by a matt sand-colored dial with an intricate wave pattern and a matching beige strap. A titanium folding buckle on the strap adds a shimmering finishing touch.

Hindu Arabic digits and white Super-Luminova® markers mimic a mini-mirage in timekeeping terms. And, as if by magic, the striking fluidic capillary, pebble-shaped case and drop-like dial surface form a seductive oasis for the eye

Since the project was in partnership with Projekt8 in Bahrain, we have decided to do our first launch in Bahrain in the Capital Club in the presence of the HYT team and all the AWC members.

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The HM perpetual Moon was a model that many club members have admired and were very interested in for a while; so we decided to do our own take on this model and make it AWC customized.

The main drive behind the customization was the fact that we all agreed we wanted to have a dressy watch with a salmon dial that contrasts with the second dial on the moon phase. This is where we started working on the salmon guilloche dial. To be frank that process was quiet long as we wanted to get the right shade of salmon not too pinky or not too orange – so we kept iterating on the colors of the dials for quiet sometime until we reached the correct shade we were aiming for.

The same happened for the blue guilloche dial for the moon phase – once both dials have been selected, the rest was more about personalization of case back and the personal engravings of each watch.

We did 21 watches in steel and one in Rose Gold for myself all numbered 1/22 and with our names engraved.

For the straps we had 2 options; one in navy blue and one in grey that we also had to select carefully with our partners at Jean Rousseau to get the right texture and proper colors that match our dials.

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TAG Heuer partners with Arab Watch Guide (AWG) Founder Hassan Akhras as he prepares to power through his first IronMan in 2018

Sports and the values it conveys are deeply-rooted in TAG Heuer’s DNA. Furthering this strong association with the sports arena, the brand will be backing established local watch influencer as he gets ready to take on his share of #DontCrackUnderPressure moments

DUBAI, 9^th February 2017 – In line with one of the philosophies at the heart of its brand’s key positioning, Swiss Watchmaker TAG Heuer announced its collaboration with AWG Founder Hassan Akhras at a breakfast event at Pascal Tepper in Dubai Media City.

The announcement came as no surprise seeing as Hassan Akhras is not only a leading figure and influencer on the city’s watch scene but has also decided to take on a new challenge by competing in IronMan 2018, which comprises of cycling, running and swimming – three sporting disciplines that TAG Heuer is strongly involved with.  TAG Heuer has a strong link with cycling and this became evident after it unveiled its partnership with the BMC Racing Team last year and bore the title of Official Timekeeper of the Dubai and Abu Dhabi tour. The brand also has a long-standing association with prestigious marathons including the New York City Marathon, the Chicago Marathon and the Paris Marathon for which it has been the Official Timekeeper and Official Watch. Swimming too is relevant to the brand and its Aquaracer collection is perfectly suited to the sport.

TAG Heuer’s partnership with Hassan Akhras will mainly focus on his preparation in the build-up to the much-awaited event next year, while he retains his primary job of watch blogger. The brand has come to be known with icons who all reflect the common values of mental strength, a disruptive attitude and ambition. Hassan Akhras, is in this sense, a perfect fit as his year of training will be replete with its fair share of trials and extreme #DontCrackUnderPressure moments that will test the boundaries of his endurance.

What makes things more exciting is the fact that Hassan Akhras, while being athletic, is by no means a professional athlete. In terms of training, he is being coached by GROWINGS coach Trace Rogers and will be taking some trips to Ras Al Khaimah and Khor Fakkan to train. He has participated in a pre-triathlon two weeks ago in Khor Fakkan and is geared up to take part in more such events in the UAE to build stamina.

Speaking about this interesting partnership, Anne-Claire Richomme, Marketing Manager TAG Heuer Middle East, said, “Pushing boundaries and breaking rules are integral to our rich heritage and what Hassan Akhras is attempting to do with the IronMan 2018, is in that sense a perfect fit with our brand ideologies.”

Hassan Akhras too was extremely enthusiastic about having found a partner that supported him and said: “Since I decided to dedicate all of 2017 to the training and journey towards IRONMAN 70.3, I needed a partner that would share my vision, my goals and my beliefs. It also made complete sense that my main partner would ultimately come from the watch world as I am a collector and watch blogger. I was looking for a brand that believes in never quitting, never letting go under pressure, no hiding; an avant-garde brand. It was TAG Heuer that came to mind and I decided to pitch my idea to their team, hoping they would share my enthusiasm for this journey and get on-board. Fast-forward to a few weeks ahead and here we are announcing our official partnership for next year’s IRONMAN 70.3 Challenge Journey.”

About TAG Heuer

The Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of luxury chronographs with an unequalled mechanical accuracy.

The new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently one of the world’s rare watch brands to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Our ambassadors include the F1 Red Bull Racing Team, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta, Australian actor Chris Hemsworth, American quarterback Tom Brady, NBA Chinese Superstar Jeremy Lin and Chinese singer GEM all of whom reflect common core values of mental strength, disruptive attitude and ambition. Our slogan #DontCrackUnderPressure is far more than a claim – it is a mindset.

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