Crafted in warm rose gold and cool white gold, these pieces mark a captivating new chapter in the Geneva narrative.

“I wanted to capture the intuitive,  instinctive genius and artistr“

Matthieu Hegi, Artistic Director of La Fabrique du Temps Louis Vuitton.

THE ESSENCE OF TIME

The name ‘Geneva’ transcends mere geography. Beyond being Mr. Gérald Genta’s birthplace or the location of the Maison’s revival, Geneva embodies pure refinement and unpretentious horological mastery. It is the spirit of a city where creativity truly takes form.

This collection reflects ‘l’Esprit de Genève’. Here, perfection is born from passion, patience, and the joy of creation. It remains utterly true to Mr. Genta’s watchmaking savoir-faire and his profound devotion to beauty.

Born from creative ingenuity and shaped for elegance, the Geneva collection celebrates audacious, sculptural forms. Its updated cushion-shaped case —softer than Mr.
Genta’s original 1970s design — strikes a rare balance: daring yet discreet, soft yet sharp.

Neither round nor square, the cushion case with its gadroon forms a timeless, modern silhouette that transcends trends. Playing with light is paramount in the Geneva collection. The contrast between polished and satin surfaces reinforces the case’s contemporary, understated aesthetic.

Significantly, each case is meticulously crafted in-house at La Fabrique des Boîtiers.
The two-segment minute track dial creates captivating optical illusions, generating a sense of soft intensity where nothing disturbs the flow of hours and minutes.

The outer segment follows the case’s unique cushion shape, while the inner segment is perfectly circular, complementing its delicate ‘notquite-round’ form.
The collection began with the Geneva Minute Repeater, one of watchmaking’s most prestigious complications. It has now evolved into a new time-only interpretation, elevating everyday wear into art on the wrist.

Two Creations

Designed by Matthieu Hegi, Artistic Director of La Fabrique du Temps Louis Vuitton, these two new time-only pieces introduce a slimmer profile and a versatile 38mm case size. This delivers an understated yet unmistakably gérald genta presence with an easy, everyday fit. Hegi also opted for a single, broader, and shorter lug on each side  a deliberate refinement that sharpens the case’s distinctive contours.

Two tone-on-tone interpretations bring the Geneva collection into warm and cool worlds.
The Geneva Time Only Marrone features a case and hands in rose gold 4N, renowned for its ability to catch and reflect light. Its tone-on -tone grained brass dial with a gradient smoked effect leans into a soft, warm hue. This is complemented by a brown leather strap, offering a subtle bronze, smouldering aesthetic and a touch of retro elegance.
The Geneva Time Only Grafite delivers a cooler metallic presence with its white gold case and silver-shaded grained brass dial. Rounded gold hands and indexes add depth and contrast, a nod to Mr. Genta’s fondness for craftsmanship with character. The watch is finished with a grey calf skin leather strap.

In Contrast, ONE ARTISTIC IDENTITY

THE MOVEMENT

Under the dial, the Zenith Elite GG-005P automatic movement ignites rhythm within both pieces, unveiled through the open caseback.

It features a revisited in-house oscillating mass for enhanced aesthetics, offering a 50-hour power reserve and a 4Hz frequency.

The movement contains 158 components, each meticulously finished. Its refined construction ensures unwavering reliability, allowing the pieces to maintain exceptional accuracy for everyday wear.
With these two new creations, the Geneva collection opens a new chapter where light, proportion, and sculptural intent align, reinforcing its place as contemporary art for the wrist.

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From the delicate blush of pink mother-of-pearl to the shadowy depths of smoky grey anthracite, from the fiery heart of opal to the profound darkness of inky black onyx, the gérald genta Gentissima Oursin collection has, since its 2024 debut, celebrated the Earth’s most spectacular materials.

In late 2025, the Maison presents two additions to the Gentissima Oursin collection: offering stunning blue and green meteorite dials in an upsized 41mm housing perfect for the design to captivate the discerning collector. Joining the existing six 36.5mm references, these timepieces expand the Gentissima Oursin family, appealing to those with a predilection for larger, more assertive expressions. Equipped with comfortable rubber straps perfect for everyday wear and boasting 50m of water resistance, these highly contemporary, more masculine interpretations are ideal for the urban and audacious collector who refuses to compromise utility in the pursuit of art. Each watch, designed and assembled in-house by La Fabrique du Temps Louis Vuitton stands as a testament of the Maison’s dedication to audacious elegance and creative ingenuity.

At first glance, the Gentissima Oursin 41 presents a sumptuous, round case in sandblasted Grade 5 titanium. However, the design is a little more than meets the eye: a subtly octagonal inner profile – a testament to the design ingenuity that rewards a keen eye. Lightweight yet highly robust, this matte-finished housing is precisely set with 234 shining white gold beads, creating a spectacular geometrical interplay between shapes and materials, evocative of a miniature, wrist-worn sculpture. In a first for the Gentissima Oursin collection, this unique case embraces a dial carved from a fragment of the cosmos: a thin slice of blue or green meteorite.

Audacious and evocative, the Gentissima Oursin 41 is more than just a watch. While it provides precise timekeeping accuracy via an automatic movement from Zenith, it’s a conversation piece, celebrated for its tactility and inspired design. “This is a sporty-chic watch,” says La Fabrique du Temps Louis Vuitton Artistic Director Matthieu Hegi. “The sporty aspect is linked to the rubber and titanium, and the chic aspect is linked to the gold accents. It is for the elegant collector who loves design and beautiful things — someone who desires a watch that is different from what is found on the market and is highly identifiable.”

Born of the Sea

In 1994, M. Genta — the visionary designer behind some of the 20th century’s most iconic timepieces— was strolling along a beach in Corsica while there on vacation with his family. Stumbling upon a sea urchin – a creature of subtle grace yet surprising strength, embodied by its delicate form and protective spikes – he was inspired to design a timepiece that mirrored the creature’s unique shape. Drawing a round case with convex sides studded in tiny beads, his creative mind gave birth to the Oursin, French for “sea urchin”.A favorite model of Genta’s widow, Mrs. Evelyne Genta, the Oursin received a second lease in life when the gérald genta brand was relaunched with the support of La Fabrique du Temps Louis Vuitton in 2023.

Sourced from the Stars

The new Gentissima Oursin 41 is not merely a larger iteration, it is an audacious declaration for the unconventional spirit. Fitted with a green or blue meteorite dial, its deep colors break with the often-demure structures found within traditional high-end watchmaking, its organic aesthetics speaking to the importance of unconventional thinking as well as Mr. Genta’s love of rare and precious materials. Furthermore, the natural crystalline structure of each thin slice of meteorite is unique, meaning that each watch is a rare, one-of-one creation. “Meteorite, while not stone, has a unique mineral origin as well as a beautiful and complex structure,” says Matthieu Hegi. “I wanted a natural material with its inherent quality, and I chose dark dials rather than light ones to give the watch a timeless and more sporty-chic character.”

Varying in hue depending upon the local light and viewing angle, each dial is uniquely dynamic and naturally beautiful yet remains highly legible. It features luminous, Super-LumiNova-filled 5-minute markers and gold hands, using a special Super-LumiNova with a subtle pink hue – a tribute to Mr. Genta’s favorite color.A specially designed sapphire crystal — curved on the outside and faceted in the signature octagonal shape within — protects the dial while increasing the dynamism and unicity of the overall design.

Refined Aesthetics, Uncompromising Performance

Echoing the sea urchin’s distinctive form, the case is meticulously set with individually hand-fitted white gold beads, creating an eye-catching and audacious look that instantly invites closer consideration. A white gold crown, topped with a polished cabochon, integrates seamlessly with the case, offering an elegant solution for time-setting. The comfortable rubber strap and 50m water resistance ensure that the Gentissima Oursin 41 is more than just a statement piece; it is an elegant companion for an active lifestyle. Despite its sophisticated, unconventional, and highly imaginative construction, this model is designed for everyday wearability.

The Gentissima Oursin 41 offers more than sublime aesthetics: turn the 9.84mm case over to reveal a transparent sapphire caseback, showcasing the robust Zenith Elite GG-005 movement. Boasting an 18K yellow gold winding mass, a 50-hour power reserve, and a frequency of 4 Hz, this automatic engine is the perfect mechanical complement to the Gentissima Oursin 41’s highly considered design.

With a nod to the Mediterranean’s artful forms, the Gentissima Oursin 41 is a testament to design ingenuity, seamlessly merging the soft lines of a circular silhouette with the distinctive, organic structure of the fascinating sea urchin. Combining with the assertive blue and green tones of rare meteorite dials, this unique architecture transcends traditional boundaries confines to become something rarer: a statement — one that quietly proclaims its wearer’s taste and values: For the wearer who prizes ingenuity and values emotion; for the collector desirous of a unique and intimate timepiece; for the individual for whom art is more than just decoration, but rather, an essential facet of everyday life, there is the new Gentissima Oursin 41.

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On the occasion of Geneva Watch Days 2025, gérald genta unveils the Minute Repeater, a refined, complicated and limited collector’s piece that pays homage to the intuitive and instinctive artistry of Mr Genta. Subtle yet powerful, impactful yet poetic, the Minute Repeater merges audacious elegance with the ultimate mechanical mastery – and favorite complication of Mr. Genta: the minute repeater.

Chiming watches were close to Mr Genta’s heart. In the 1980s he was among the few watchmakers creating minute repeaters, inspired by the challenge to perfect this most complex of mechanisms. In addition to launching several models, he also created an automatic minute repeater, a water resistant version and also combined the complication with a perpetual calendar.Quality of sound was key to Mr Genta, and he worked extensively on the case to capture the best sound. La Fabrique du Temps now channels that spirit of innovation with a completely new shape for the Minute Repeater.

Softly cushioned and infused with creative ingenuity and audacious elegance, the new shape revives gérald genta’s unmistakable design language for today, while celebrating proportion, softness, and balance.

The 40mm minute repeater is crafted in a yellow gold case paired with a lustrous onyx dial, celebrating Mr. Genta’s love for stone dials.

Remarkably thin at just 9.60mm and specifically designed to offer optimal acoustics, it beautifully marries elegance with mechanical complexity.

Starting with a blank sheet, Matthieu Hegi Artistic Director, conjured a new shape intended to embody the artistic dimension of Mr Genta’s repertoire while magnifying the acoustic of the minute repeater complication. “I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” explains Mr Hegi. The result is an almost magical object – a piece of art on the wrist for which only 10 pieces will be produced per year.

Celebrating Genta’s Legacy Through the Minute Repeater

The minute repeater was one of Mr. Genta’s most beloved complications, blending technical mastery with the pursuit of emotional resonance and beauty that were core to his approach.

The Maison Master Watchmakers Enrico Barbasini and Michel Navas have brought this spirit forward with the GG-002, a manual-winding minute repeater caliber developed entirely in-house at La Fabrique du Temps Louis Vuitton.

Acoustic and sonic mastery were the key elements that Enrico Barbasini and Michel Navas considered for this watch, and the watch’s stainless steel hammers and gongs have received the utmost attention. Each gong has been manually tuned by ear and hand, and watchmakers cut and adjust each component to ensure the optimal vibration and amplitude. The gongs are then fixed to the case to further maximize sound propagation and reverberation throughout the piece. The Minute Repeater features a traditional gong with one revolution, and which emits an exceptionally clear and crystalline chime – exuding a notably high volume, ideal for a wristwatch.

Requiring more than four weeks to assemble a single movement, the caliber GG-002 has been finished to the highest standards of traditional Haute Horlogerie – including Côtes de Genève, hand-beveled angles throughout, and snailing detail on the base plate. Meanwhile, the inertia wheel has been crafted in an octagonal shape, a tribute to Mr. Genta’s favorite form. Boasting an 80-hour power reserve, the GG-002 also incorporates a bar click for a unique, emotive feel when winding the watch.

A case conceived like an instrument

Grounded in Mr. Genta’s love of form and smooth case design, free of any sharp edges, the cushion shape is a natural evolution of his signature octagonal form.

Achieving an extraordinary dimension of a mere 9.60mm thick, the Minute Repeater case is crafted for thoughtful and deliberate chime amplification. The ultra-thin case walls and internal architecture are deliberately designed to allow the chime to breathe and resonate with sonorous clarity, expressing its melodious essence. This recalls Mr. Genta’s own exacting criteria for a minute repeater, where sound quality was led by intensive work on the case, complemented by elegance on the wrist.

The case has been reduced to its absolute minimum – as little as 0.6mm at its thinnest point – while the sapphire crystal has been reduced from the typical 1mm thickness to 0.8mm. As Michel Navas explains: “It is a small watch, with very little leeway for enhanced sound propagation. We had to carefully consider how to optimize the sound, which led us to creating such a thin case.”

At the same time, in the spirit of Mr. Genta, this meticulous tuning is as much an aesthetic choice as a functional one. At 40mm, the Minute Repeater’s dimensions are designed to be as constrained as possible, to ensure perfect wearability and elegance.

Meanwhile, subtle contrasts are at the heart of the Minute Repeater’s case design.

Alternating brushed and polished surfaces offer a subtle yet deliberate interplay of light, enhancing the purity of the design. The case’s double gadroons pay tribute to Mr. Genta’s historical pieces, and come in polished gold, presenting a visually slim profile against the satin-brushed part of the case. The trigger is also polished and notably thin, following the watch’s shape and its sensorial architecture – yet is extremely tactile and easy to manipulate. A single-lug for attachment to a black leather strap further nods to historical Genta pieces, presenting a wider and shorter design that seamlessly blends with the case, celebrating the Minute Repeater’s unique form. Finally, the crown, topped with an onyx cabochon, not only echoes the slim profile with a refined cannelure finish, but also adds to the overall preciosity and refinement of the watch.

Finally, the profound depth of the onyx dial channels the watch’s audacious elegance. Rather than selecting a lacquer dial, Matthieu Hegi opted for the intense luster of onyx, which further embraces Mr Genta’s historical preference for hardstone dials. A black onyx dial was an obvious choice, adds Matthieu Hegi, especially when paired with 3N yellow gold – a tone that he says evoked “sunshine and the Mediterranean spirit, which was very Genta”. Yellow gold is also an ideal material for maximizing the sound and acoustics of the minute repeater, reiterateing the very essence of the new gérald genta Minute Repeater.

Amplifying the Minute Repeater’s subtle shape is the minute track, which Matthieu Hegi calls, “the very core of the watch’s design.” The minute track is crafted with an inner segment shaped as a circle, the indexes following this round profile, while the outer segment echoes the shape of the case. “We wanted to explore something that was not quite round – something that evoked the cushion – and achieved this by reimagining and playing with the design of the dial. The effect mixes up the shape and is subtly transformative. At first glance, one wonders if it is truly round, as the suggestion of a cushion is created.”

Ambitious yet discreet, architectural yet soft, vintage but modern while exuding technical mastery – the new gérald genta Minute Repeater is a synthesis of artistic heritage, sonic mastery and sculptural design, and a quietly, sophisticated piece that pays tribute to one of watchmaking’s greatest legends;

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