For more than 189 years, Tiffany & Co. has been defined by its diamond expertise and exceptional jewelry craftsmanship. From the late 19th century, the House, driven by founder Charles Lewis Tiffany’s passion for rare gemstones, and the work of legendary gemologist George Frederick Kunz, introduced extraordinary gemstones to the world, establishing Tiffany & Co. as a pioneer of gemological discovery and a world-renowned jeweler. Today, this heritage is translated into a contemporary generation of Tiffany watches, combining the House’s iconic jewelry designs and legendary gemstones with high-quality Swiss watch movements.

The Eternity by Tiffany Watch collection exudes an aesthetic that is at once timeless and contemporary. Its design codes take inspiration from a series of vintage Tiffany & Co. advertisements from the 1960s that showcased diamond engagement rings in a variety of shapes and styles. On the dial of Eternity watches, each of the 12 hours is marked by a different cut: round brilliant, baguette, cushion, Tiffany True®, marquise, Asscher, heart, pear, oval, emerald, triangle and princess. At the 12-hour marker is the heart-shaped diamond, a nod to the idea that each day begins and ends with love. In a testament to the House’s expert craftsmanship, artisans mill the 12 diamond settings on each dial by hand and set each diamond individually.
In a subtle allusion to the classic eternity ring design, the bezel is set with an unbroken line of gemstones. The crown, set with a solitaire diamond, adopts the six-prong design of the iconic Tiffany® Setting engagement ring.

Offered in two complementary interpretations, the Eternity Baguette collection features different gemstones and is powered by a fine Swiss self-winding movement, marking the first time a self-winding mechanical movement is introduced in a non-limited-edition Eternity model.

The Eternity Baguette Blue Gradient watch features a navy-blue sunray satin-finished dial that exudes refined elegance, serving as the backdrop for 12 diamond hour markers. Its bezel is adorned with 36 invisibly set baguette-cut stones—10 sapphires, 21 topazes and 5 emeralds—totaling more than 5 carats and creating a seamless, visually mesmerizing blue gradient effect. Adding further brilliance and contrast, the flange encircling the dial is also set with diamonds.

The Eternity Baguette Diamond watch sparkles with a bezel of 36 baguette-cut diamonds (more than 5 total carats) linked by a diamond-set flange to a dial snow-set with round brilliant-cut diamonds. Creating a soft contrast with the diamonds, aquamarines in 12 different cuts mark the hours.

The case of every Eternity Baguette watch is snow-set using round full-cut diamonds of different sizes to create an almost unbroken expanse of light and reflection, with minimal visible metal. The alligator strap—in a shade of blue that complements each of the dials—is fastened with an 18k white gold “T” buckle, also set with diamonds. The design of the crown was inspired by the iconic Tiffany® Setting and features a prong-set solitaire diamond of 0.47 carats.

The Eternity Baguette by Tiffany watches will be unveiled during LVMH Watch Week, alongside other new models and amid a display of historic jeweled timepieces from The Tiffany Archives. Historic pieces celebrating Tiffany & Co.’s legendary expertise in diamonds and the craft of gem-setting will include a diamond and enamel-set lapel watch from 1887, a platinum pendant watch set with diamonds, emeralds and enamel from 1915 and a white-gold wristwatch set with diamonds and sapphires from 1925.

The post Tiffany & Co. Unveils the Eternity Baguette Watches, Showcasing Its Legendary Expertise in Diamonds, Colored Stones and Gem-Setting appeared first on Arab Watch Guide.

Honoring a distinguished watchmaking legacy

When Tiffany & Co. began retailing watches in 1847, Charles Lewis Tiffany quickly recognized a strong demand for finely made, high-precision timepieces and began selling a large assortment of watches, including those made by Swiss watchmakers. The growing demand led to the debut in 1866 of the Tiffany & Co. Timing Watch—a pocket watch designed for use in science as well as for sporting events, recognized today as Tiffany’s first stopwatch. Two years later, it was renamed the “Tiffany & Co. Timer,” coinciding with Tiffany & Co. opening its watch assembly workshop in Switzerland. In 1874, Tiffany & Co. inaugurated a full watchmaking manufacture in the heart of Geneva producing timepieces with various complications, including chronographs and calendar watches, and receiving patents for advances in watch movements and hand settings, among other innovations.

During LVMH Watch Week, three 19th-century Tiffany & Co chronographs will be displayed along with the new Tiffany Timer, including two split-seconds chronographs with ‘Geneva’ on the dial. These historic pieces will be complemented by rarely seen materials from The Tiffany Archives, including a late 90s Catalogue of Timing Watches and the 1893 Blue Book.

Elegant Proportions and Jewelry-inspired Details

The 40 mm polished platinum case of the Tiffany Timer is an elegant composition of sinuous lines and rounded surfaces, with the chronograph pushers curved to follow the profile of the case and serving as crown protectors. The faceted crown recreates the form of the six-pronged Tiffany® Setting made famous by the House’s diamond solitaire rings. The cool luster of the polished platinum is complemented by a dial in Tiffany Blue® lacquer. The hours are marked by baguette-cut diamonds—a nod to the House’s gem-setting expertise and deep legacy in precious stones. Maintaining the tonal harmony, the hour, minute, and sub-dial hands are white gold.

The making of the dial is a complex and lengthy process requiring over 60 hours of high-precision work. First, using a tiny, hand-operated tool, the surface of the dial base is spray-painted with a layer of matte varnish in Tiffany Blue®—an operation repeated eight times to achieve the desired depth of colour. The dial is then kiln-dried for two hours at a precisely controlled temperature. Next, an artisan applies 15 layers of transparent lacquer, with each layer needing to be completely air-dried under carefully controlled conditions of humidity and temperature. Over 12 hours of baking in a kiln completes the process, bringing the total time required for the first stage of the process to 45 hours. Then, once the artisan applies the transfer-printed details, the gem-setter sets the baguette-diamond indexes on the dial.

Turning the watch over, the sapphire crystal case-back reveals an unexpected detail that perfectly encapsulates Tiffany & Co.’s whimsical sense of joy: a recreation of the bird motif from the House’s iconic Bird on a Rock brooch designed by Jean Schlumberger for Tiffany & Co. perches on the open-worked winding rotor. Faithful in every detail to Schlumberger’s original design, the tiny bird, measuring just 1.4 cm in width is sculpted by hand from a solid piece of 18k yellow gold. It is then polished by hand in the traditional way, using various tools including diamond abrasives and sticks of gentian wood to create different degrees of shine that bring out the contours, before taking its perch on the oscillating weight. The case-back is engraved with “Limited edition of 60”.

A Custom El Primero Chronograph Movement

The three-register dial layout is a classical expression of the El Primero caliber—symmetrical and intuitive to read: chronograph seconds are indicated on the dial periphery, chronograph minutes at 3 o’clock, chronograph hours at 6 o’clock and running seconds at 9 o’clock. One of watchmaking’s most useful complications, a date display, is added in a window at 6 o’clock. For enhanced legibility, all indications are transfer-printed in dark grey on the Tiffany Blue® background.

Five decades ago, the Zenith El Primero represented a major technical breakthrough when it was introduced, and today, it remains one of the world’s most celebrated watch movements. Although self-winding or automatic calibers had existed in various forms for almost two centuries, the technology had never been successfully adapted to a chronograph until Zenith launched the El Primero—meaning “the first”—in January 1969.

The exclusive Tiffany & Co. version of El Primero Calibre 400 that powers the Tiffany Timer represents the House’s third collaboration with Zenith. In 1980, the House launched the Tiffany Automatic Chronograph, cased in 18k yellow gold and fitted with the El Primero caliber 3019 and in 2024 the Atlas equipped with an Elite Moonphase movement.

The post During LVMH Watch Week, Tiffany & Co. Introduces the New Tiffany Timer in Honor of the 160th Anniversary of the House’s First Chronograph, Created in 1866 appeared first on Arab Watch Guide.