Designed both as a lightweight watch for athletes and a casual, everyday sports chronograph, it is the perfect lightweight and lighthearted luxury sports watch combining high precision, innovative technology, and vibrant, colorful design. The launch will be accompanied by the Breitling Endurance Pro Strava Challenge, which offers the opportunity to compete for some incredible prizes

The Breitling Endurance Pro combines an ultra-lightweight 44 millimeter Breitlight® case and a thermocompensated SuperQuartz™ movement ten times more accurate than conventional quartz, and it offers optimal comfort, matchless precision, and functionality that will appeal both to committed athletes and to more casual sports enthusiasts. Designed for men and women whose active lives blend a professional mindset with a sporty lifestyle, the Endurance Pro is equal to the challenges of a rigorous workout but fashionable enough for everyday wear.

As Breitling CEO Georges Kern explains, “When Jan Frodeno first became a member of our Triathlon Squad, he asked me what Breitling he should wear. We started brainstorming about the perfect sporty lifestyle watch and that conversation led to the development of the Endurance Pro. With this watch, we adapted our SuperQuartz™ technology to the needs of people like Jan who play as hard as they work. And the Breitlight® case is so light that it won’t interfere with anyone’s training routine or sporting activity.”

Breitling and Sport A SuperQuar tz™ movement powers ever y piece in Breitling’s Professional range, the tool watches that have long been favorites with explorers and pilots. The Endurance Pro takes the range into the world of sports, in which Breitling also has a significant legacy. In cycling, the brand has partnered with major competitions, including the Giro d’Italia and Tour de France, and cycling legends Fausto Coppi and Gino Bartali. The same is true in motorsports, where Breitling has sponsored famous rallies.

The brand has long offered watches with sports-friendly functions and the Endurance Pro carries on that proud legacy. Today, Breitling stands for aspirational yet accessible sports, such as running, cycling, and swimming – the disciplines that come together in triathlon and IRONMAN® competitions. High performance, yes, but activities that everyone can also enjoy at their own pace

The Breitling Endurance Pro Strava Challenge Strava is the world’s leading app for runners and cyclists. Its features allow athletes to track and analyze every aspect of their activities, regardless of their choice of sport. The Breitling Endurance Pro Strava Challenge was created to engage and motivate participants from all over the world.

Those who take part in the Strava Challenge, which goes live on 26 August 2020, will be competing for some great prizes, including a Breitling Colnago C64 bike, Breitling Endurance Pro watches, and Breitling jersey kits. To be eligible for the prizes, competitors will have to complete 500 minutes – about the time it takes a world-class triathlete to complete a full IRONMAN® event – in the activities of their choice, be it swimming, running, cycling, hiking, or another sport. Unlike the IRONMAN® stars, participants in the Breitling Endurance Pro Strava Challenge will have two weeks to rack up their 500 minutes. The winners will be selected at random from the pool of competitors who complete the Strava Challenge. Additional information is available at www.breitling.com/endurancepro.

The Inspiration for the Endurance Pro: The Breitling Sprint The Endurance Pro is inspired by the Breitling Sprint, a memorable watch from the 1970s that combined a pulsometer with an impressively light weight. It was ideal for athletes who wanted to be able to monitor their heart rates. It was made from resin so it was particularly comfortable on the wrist. Of course, it was also produced in some dazzling 1970s colors, and the Endurance Pro is clearly a modern evolution of that design

A New Sporting Legend: The Endurance Pro There are five colorful variations of the new Breitling Endurance Pro. Each one features a black dial and a black bidirectional rotating bezel with engraved cardinal compass points (N, S, E, and W). The five variations are distinguished by their own bold colors: they are designed with an inner bezel, which is marked with a useful pulsometer scale, in a choice of white, blue, yellow, orange, or red, making it easy for the user to keep track of their heart rate during sports sessions.

The watches are presented on a Diver Pro rubber strap in the same color as the inner bezel ring. The strap is secured with a Breitlight® double-pin buckle. For Endurance Pro fans who want to add even more color to this already dazzling watch, vibrant Outerknown ECONYL® yarn NATO straps that pair perfectly with this eye-catching chronograph can be purchased separately. The watch also has a tactile molded crown in the same color as the strap and the inner bezel ring for excellent grip and maneuverability. At the heart of the Endurance Pro is the COSC-certified Breitling Caliber 82, whose SuperQuartz™ technology delivers exceptional precision.

The hour and minute hands are coated with SuperLumiNova®, making them legible even in limited lighting conditions. The chronograph second hand has a red pointer so it is easy to keep track of the elapsed time. Along with a small-second subdial, there are 1/10th second and 30-minute chronograph counters that have also been designed for easy reading.

The Breitling Endurance Pro is water-resistant to 10 bar/100 meters/330 feet and comes with a twoyear warranty

Breitlight:

Pushing the Boundaries in Lightweight Performance Materials Breitling introduced Breitlight® in 2016. The robust, ultra-light material’s characteristics speak for themselves: 3.3 times lighter than titanium and 5.8 times lighter than stainless steel, the material is nonmagnetic, thermally stable, and hypoallergenic. Breitlight® is highly resistant to scratches, traction, and corrosion. It also feels warmer to the touch than metal and has a slightly textured effect, accentuating the originality of the design. Exclusive to Breitling, it is 100% Swiss made

The Breitling Endurance

Pro: Live, Play, Repeat! With its dazzling colors, impressively light weight, and world-beating precision and functionality, along with a price tag that will attract new enthusiasts to the brand, the Breitling Endurance Pro occupies a unique position among sports watches. It is equal to the needs of com- mitted athletes but also ideal for anyone wanting to combine an active lifestyle with a laid-back attitude

The post The new Breitling Endurance Pro appeared first on Arab Watch Guide.

TAG Heuer partners with Arab Watch Guide (AWG) Founder Hassan Akhras as he prepares to power through his first IronMan in 2018

Sports and the values it conveys are deeply-rooted in TAG Heuer’s DNA. Furthering this strong association with the sports arena, the brand will be backing established local watch influencer as he gets ready to take on his share of #DontCrackUnderPressure moments

DUBAI, 9^th February 2017 – In line with one of the philosophies at the heart of its brand’s key positioning, Swiss Watchmaker TAG Heuer announced its collaboration with AWG Founder Hassan Akhras at a breakfast event at Pascal Tepper in Dubai Media City.

The announcement came as no surprise seeing as Hassan Akhras is not only a leading figure and influencer on the city’s watch scene but has also decided to take on a new challenge by competing in IronMan 2018, which comprises of cycling, running and swimming – three sporting disciplines that TAG Heuer is strongly involved with.  TAG Heuer has a strong link with cycling and this became evident after it unveiled its partnership with the BMC Racing Team last year and bore the title of Official Timekeeper of the Dubai and Abu Dhabi tour. The brand also has a long-standing association with prestigious marathons including the New York City Marathon, the Chicago Marathon and the Paris Marathon for which it has been the Official Timekeeper and Official Watch. Swimming too is relevant to the brand and its Aquaracer collection is perfectly suited to the sport.

TAG Heuer’s partnership with Hassan Akhras will mainly focus on his preparation in the build-up to the much-awaited event next year, while he retains his primary job of watch blogger. The brand has come to be known with icons who all reflect the common values of mental strength, a disruptive attitude and ambition. Hassan Akhras, is in this sense, a perfect fit as his year of training will be replete with its fair share of trials and extreme #DontCrackUnderPressure moments that will test the boundaries of his endurance.

What makes things more exciting is the fact that Hassan Akhras, while being athletic, is by no means a professional athlete. In terms of training, he is being coached by GROWINGS coach Trace Rogers and will be taking some trips to Ras Al Khaimah and Khor Fakkan to train. He has participated in a pre-triathlon two weeks ago in Khor Fakkan and is geared up to take part in more such events in the UAE to build stamina.

Speaking about this interesting partnership, Anne-Claire Richomme, Marketing Manager TAG Heuer Middle East, said, “Pushing boundaries and breaking rules are integral to our rich heritage and what Hassan Akhras is attempting to do with the IronMan 2018, is in that sense a perfect fit with our brand ideologies.”

Hassan Akhras too was extremely enthusiastic about having found a partner that supported him and said: “Since I decided to dedicate all of 2017 to the training and journey towards IRONMAN 70.3, I needed a partner that would share my vision, my goals and my beliefs. It also made complete sense that my main partner would ultimately come from the watch world as I am a collector and watch blogger. I was looking for a brand that believes in never quitting, never letting go under pressure, no hiding; an avant-garde brand. It was TAG Heuer that came to mind and I decided to pitch my idea to their team, hoping they would share my enthusiasm for this journey and get on-board. Fast-forward to a few weeks ahead and here we are announcing our official partnership for next year’s IRONMAN 70.3 Challenge Journey.”

About TAG Heuer

The Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of luxury chronographs with an unequalled mechanical accuracy.

The new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently one of the world’s rare watch brands to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Our ambassadors include the F1 Red Bull Racing Team, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta, Australian actor Chris Hemsworth, American quarterback Tom Brady, NBA Chinese Superstar Jeremy Lin and Chinese singer GEM all of whom reflect common core values of mental strength, disruptive attitude and ambition. Our slogan #DontCrackUnderPressure is far more than a claim – it is a mindset.

The post IRONMAN 2018 partnership with Tag Heuer appeared first on Arab Watch Guide.