Most recent business group of LVMH, Watches & Jewelry brings together leading Maisons with complementary positions. Counted among the most dynamic brands on the market, the Maisons in the Watches & Jewelry sector of LVMH operate in two segments: high-quality watchmaking on the one hand and jewelry and high jewelry on the other.
The watchmaking side capitalizes on the complementary positioning of its Maisons: Bvlgari’s audacity and sophistication, Hublot’s strong dynamic of innovation, TAG Heuer’s international stature and Zenith’s age-old savoir-faire
LVMH Watch Week – Dubai 2020, is taking place from January 13th to 15th at the Dubai Bvlgari Hotel.
THE FOUR MAISONS ARE JOINING FORCES TO PRESENT THEIR 2020 PRODUCT NOVELTIES AND OFFER KEY INTERNATIONAL MEDIA, RETAIL PARTNERS AND CLIENTS A UNIQUE BRAND EXPERIENCE, IN A NEW FORMAT THAT IS A TESTAMENT TO THE UNPARALLELED SENSE OF HOSPITALITY AND SERVICE OF THE LVMH BRANDS.OUR AMBITION IS FOR THE LVMH WATCH WEEK TO BE A SIGNIFICANT BUSINESS AND IMAGE DRIVER FOR OUR MAISONS THIS YEAR, AND A COMPLEMENT TO OTHER STRATEGIC BRAND MOMENTS SUCH AS BASELWORLD.” Jean Chrisitophe Babin, CEO of Bulgari
The LVMH Watches & Jewelry business group is one of the most dynamic players in its sector. It continues to gain market share with a successful strategy that is driven by jewelry Maisons that carry on exceptional creative legacies and expertise, and by leading watchmaking Maisons that are always on the cutting edge of innovation.
CREATIVITY, BRAND AWARENESS AND IN-DEPTH EXPERTISE
The growth of these Maisons is driven by their creativity. They enrich leading product ranges with well-established designs and identities, such as Bvlgari’s iconic Serpenti range and TAG Heuer and Hublot’s famous Carrera and Big Bang collections. They continually explore new horizons with innovations that combine audacity with excellence, as illustrated by TAG Heuer’s next-generation smartwatch. Harnessing expertise is a key priority, which the Maisons address by optimizing their manufacturing processes, implementing synergies and boosting their production capacity. Developing brand awareness with target audi- ences and increasing their presence on social media are also crucial to gaining new market share.
HIGH-QUALITY, PRODUCTIVE RETAILING
Lastly, the business group is focusing on the quality and productivity of its retail networks and on developing its online sales. Multi-brand retailers are selected very carefully in order to ensure its high standards are met. In an equally selective approach, the Maisons also continue to refurbish and open their own stores in buoyant markets in key cities