In celebration of its 150th anniversary, Maison Piaget unveils The Piaget Salon, an extraordinary experiential space situated in the heart of Dubai Mall’s Grand Atrium. Running from 17th October to 3rd November, the exclusive salon will allow guests to experience Piaget’s craftsmanship & unique-know how through a curation of artisanal workshop experiences alongside an immersive display of some of the storied Maison’s most iconic timepieces, 150th anniversary limited editions & latest novelties.
PIAGET SALON CONCEPT
In 1959, Piaget unveils its first store in Geneva at Rue Du Rhone. It is not a boutique, it is a salon. It was created to be a welcoming place where M. Yves Piaget liked to welcome his friends and clients. It was a space to share creativity and savoir-faire, by showing the first of Piaget’s Luxury Jewelry creations alongside refined timepieces. Piaget watches were already being sold around the world but this was a chance to celebrate the maison’s unique creativity, in one uniquely designed location. By way of contrast with the historical buildings lining the streets of the lakeside city, it was a statement of modernity. Instead of the traditional large boutique windows stuffed with product, Piaget’s had no outside windows, tempting passersby to stop and take a closer look at the strikingly spartan selection of wonders inside. Inside was more art gallery than a store, a place to savour audacious design and exceptional craft and t o reveal the most exclusive creations.
A GLIMPSE INTO PIAGET’S ATELIER’S DE L’EXTRAORDINAIRE
The Piaget Salon brings the experience of L’Atelier’s De L’Extraordinaire to Dubai, offering guests an immersive insight into the world of the Maison’s craftsmanship. Nestled on the edge of Geneva, L’Ateliers De L’Extraordinaire is where Piaget’s artisans transform raw materials into timeless masterpieces, weaving the Maison’s aesthetic vision into every delicate creation. Here, gold and gemstones become refined cases and silky bracelets, each adorned with Piaget’s signature embellishments—artistry anchored in the spirit of the Maison.
Gem Setting Experience
The Artistry of Precious Stones
At the Dubai Salon, guests are invited to discover this savoir-faire firsthand. In the Gem Setting Experience, visitors will craft their own gemstone gradients, guided by Piaget’s artisans, gaining a personal connection to the precision and mastery that Piaget has perfected.
Gold Crafting Workshop
Decor Palace Signature Craft
In the Gold Crafting Workshop, guests will work alongside Piaget’s goldsmiths in a rare, tactile encounter with Piaget’s legacy of excellence in precious metals. This unique experience provides an intimate insight into the artistry that defines Piaget, where beauty, creativity, and craftsmanship unite.
DISCOVER 150TH ANNIVERSARY LIMITED EDITION PIECES
This year, Piaget unveils a new iteration of its beloved Possession collection in celebration of the Maison’s 150th anniversary. Diving into a precious library of savoir-faire, magnetic goldsmithing technics are revived in this most playful of capsule collections – a celebration of the Maison’s enduring mastery of gold, and spirited approach to movement.
At its heart, this precious capsule takes its inspiration from the legacy of Piaget’s master chain makers, who ensured that not only their own expertise but that of the master goldsmiths who came before them would live on in the next generations. Like a bundle of precious braids, the Possession 150th Anniversary ring’s turning bands incorporate a clutch of beloved chain designs. From the plump, white-gold gourmette chain to the braided palm chain and the twisted torsade, all three styles nestle harmoniously in a row, pave-set with diamonds and finished with highly polished gadroon edges. A ring to twist playfully on the finger, the diamonds catching the light as they spin.
PIAGET POLO ICONIC LEGACY REIMAGINED FOR TODAY
PIAGET POLO 79
In 1979, Piaget unveiled the Piaget Polo, a timepiece that would become a defining symbol of the Maison’s audacious spirit, blending sport and sophistication with a seamless integration of bracelet and case. A true icon of 1980s glamour, it graced the wrists of the Piaget Society’s jet set, from the nightclubs of New York to the polo fields of Palm Beach. Now, 45 years later, the Piaget Polo 79 returns, preserving the unmistakable elegance of its original design while introducing nuanced refinements for the modern connoisseur. Beneath its sleek exterior lies Piaget’s revolutionary ultra-thin movement—a technical marvel that, when introduced, pushed the boundaries of precision and design, and continues to stand as an enduring beacon of the Maison’s dedication to horological innovation.
PIAGET POLO SKELETON CERAMIC
Marking this legacy of daring innovation on the milestone occasion of its sesquicentennial anniversary, Piaget unveiled the Piaget Polo Skeleton Ceramic—a bold new reference that combines the Maison’s art of skeletonisation with the striking allure of black ceramic. This contemporary iteration infuses the Polo collection with an audacious, modern edge, while retaining the effortless elegance that Piaget has mastered for generations. Showcasing the Maison’s technical mastery, the intricate openwork and ultra-thin movement are crafted with precision, pushing the boundaries of modern watchmaking.
Together, these two timepieces epitomise Piaget’s legacy of haute horology, seamlessly merging heritage and innovation in a celebration of craftsmanship and refined distinction.
AN IMMERSIVE CELEBRATION OF 150 YEARS OF ARTISTRY & CRAFTSMANSHIP
Visitors to the Piaget Salon will be immersed in a refined setting that captures the essence of the Maison and where exceptional timepieces & Jewellery take center stage.
A 360-degree display highlights Piaget’s DNA and aesthetic of Ultrathin Watchmaking, Gold Craftsmanship & Gem-Setting offering guests an intimate view of the intricate craftsmanship that is emblematic of the Maison’s aesthetic.
The Piaget Salon will run from 17th October – 3rd November at the Grand Atrium, Dubai Mall, with experiences and workshops exclusively accessible via private bookings.
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