Curating Timeless Luxury promises a new chapter for the brand in KSA
02 October 2025, Riyadh, Saudi Arabia: Ahmed Seddiqi, the UAE’s leading luxury watches and jewellery retailer, proudly announces its expansion into the Kingdom of Saudi Arabia with the opening of its first boutique outside the UAE. This strategic move marks a significant milestone in the brand’s 75-year legacy and reinforces its commitment to offering curated, elevated experiences to discerning clientele across its retail footprint.
Located on the prestigious Tahliah Street in Riyadh, the first stand-alone boutique in the Ahmed Seddiqi portfolio is the ultimate destination for luxury connoisseurs. Spanning 4,400 sq. Ft, the boutique showcases over 25 of the world’s leading watch and jewellery brands.
Among the collections that the boutique will offer its guests are some of the most prestigious and coveted luxury houses in watchmaking and jewellery. Girard-Perregaux and Ulysse Nardin have continued to intrigue watch collectors across the world with refined elegance through iconic timepieces such as the Laureato and marine-inspired chronometers, respectively. Among standouts are two Italian jewellery brands making their debut in the Kingdom, Palmiero and Picchiotti, as they join another timeless pioneer, Suzanne Kalan.
Ahmed Seddiqi ensured independent brands are front and centre, with the introduction of Ressence, Bremont, and H. Moser & Cie, in the new boutique. Each embodying distinct design philosophies, whether guests are looking for minimalism through Ressence, seeking ornate aviation-inspired but modern designs with Bremont, or H. Moser & Cie’s inventive design and complications.
“We are honoured to embark on this journey in the Kingdom of Saudi Arabia with Ahmed Seddiqi, a milestone for the Group as we seek to elevate the luxury offering in the region and extend our expertise further within the Middle East. Our goal is to build a destination that will inspire the discerning clientele and welcome them to further explore and engage with a curated portfolio. As a family business that is currently celebrating its 75th anniversary, this expansion marks a big moment for us all as we continue to honour our founder’s vision,” said Abdul Hamied Seddiqi, Chairman of Seddiqi Holding.
The boutique will feature a range of new experiences including dedicated floors for watches and jewellery, branded shop-in-shop areas, four VIP rooms for exclusive appointments and a hospitality area – setting the standards for a seamless and engaging customer experience for all audiences. The immersive experience is a testament to Ahmed Seddiqi’s legacy as it seeks to foster relationships with a wider audience and establish an exceptional and personalised service.
Mohammed Abdulmagied Seddiqi, Chief Executive Officer at Ahmed Seddiqi, said: “Our expansion into KSA is an incredibly exciting chapter for our family business. It reflects our commitment to elevating the luxury and retail landscape across the region. With its rich culture and dynamic growth, Saudi Arabia is a natural extension for us as we continue to curate extraordinary experiences and introduce the finest selection of global brands via local market insights and building trusted relationships. We remain committed to recognising the needs of the audience and cementing Ahmed Seddiqi as a leading destination for luxury in Riyadh.”
The boutique experience will also include access to a watch technician on-site to support clients with immediate servicing requirements, an extension of Ahmed Seddiqi’s after-sales expertise at Swiss Watch Services (SWS) in Dubai – the largest independent after-sales centre of its kind.
With a retail presence of over 50 boutiques across the UAE, Ahmed Seddiqi’s entry into the Kingdom of Saudi Arabia signals the beginning of a new era of regional growth and a market-first for the audience via this unique offering.
