READY TO KISS THE FROG?
Once upon a time… No, this is once upon a twist. Louis Erard and Konstantin Chaykin are back, to flip the script, twist traditions and leap over conventions with a grin. Yes, it really jumps out at you. Introducing the Unfrogettable. A Frog Princess like you’ve never seen before. Born of Slavic myth, suited in samurai armor, built in the Swiss Jura. A fully reworked case. A regulator turned creature. A spell you can wear. Powered by Chaykin’s ingenious mind and Louis Erard’s rebellious spirit. The result? Something no one asked for, but no one will forget. Beyond the fun, precision. Beyond the madness, mastery.
“With Konstantin, we’re beyond a simple collaboration, it’s a creative partnership and friendship. Two independent houses who aren’t afraid to shake things up. Honoring tradition and adding a grin. We break the mold, stir the myth and make you smile while thinking twice. Our new character is the Unfrogettable. It’s more than a face; we went beyond the dial, the hands, the crown. We’ve done tourbillons. We’ve done complications. So, this time, we reworked the case, shaped new surfaces in titanium and designed a strap made from the same lacquered leather once used in samurai armor. Every detail has meaning. The frog, in Russian tales, is a spell in disguise. In Japan, it symbolizes luck and resilience. Put them together and you get a hybrid, a frog with a warrior’s heart. This watch is playful and a little crazy, yes, but behind the mischief is serious horology. It’s a full story told through
mechanical craft, with a twist.”
Manuel Emch
Watch facts that matter
– Horizontal regulator display with rotating eye discs that follow time with a stare.
– Reworked case: slimmer, smaller and forged in Grade 5 titanium: 40mm wide, just
12.45mm thick.
– Details with a wink: crown at 12 o’clock (because it’s a princess after all) and a hidden love note: Louis Erard
Eyes wide open. Pupils alert. Staring right at you. The iconic Louis Erard regulator display takes a turn, flipping horizontally. Hours at 9 o’clock, seconds at 3 o’clock and an arrow-shaped minutes hand cutting through the center as a nod to the Frog Princess tale. As time ticks, pupils spin. The watch face comes alive. The dial plays with contrasts: violet or forest green grained base, matching lacquered nostrils and a dual-tone minutes ring with a red section printed with the inscription Louis Erard
