Marking a decade of passion, community, and horological excellence, Arab Watch Club (AWC) celebrates its 10th Anniversary with a milestone release that reflects both its journey and its cultural identity.
To commemorate this moment, AWC has partnered with Project 8 and Parmigiani Fleurier to unveil a highly symbolic special edition based on the Tonda PF, elevated through thoughtful design and meaningful details.
At the heart of this anniversary edition lies the new Celestial Blue dial—a refined, elegant shade that evokes depth, serenity, and timelessness. The dial is deliberately restrained, staying true to the Tonda PF philosophy of quiet luxury, yet it carries a powerful statement: a single gold index positioned at 10 o’clock. This unique marker replaces the conventional uniformity of the hour indices and serves as a clear, poetic tribute to 10 years of Arab Watch Club—a subtle but unmistakable signature understood instantly by those who know.
Turning the watch over reveals where the emotional weight of the anniversary truly comes to life. The platinum rotor, already a hallmark of high horology, has been specially engraved with Arabic calligraphy reading “الذكرى العاشرة” (The Tenth Anniversary). Executed with elegance and balance, the calligraphy celebrates not only the milestone itself but also the cultural roots and regional pride that Arab Watch Club has championed since its inception. It is a reminder that this is not merely a limited watch—it is a story told in metal, movement, and meaning.
The collaboration itself is significant. Parmigiani Fleurier, revered for its artisanal integrity and purity of design, provides the perfect canvas. Project 8, known for translating collector culture into modern horological narratives, ensures that the execution resonates with today’s informed enthusiast.
Together with Arab Watch Club, the result is a watch that speaks to collectors who value discretion, depth, and authenticity over loud statements.
After ten years of shaping conversations, building bridges between cultures, and uniting collectors across the region and beyond, Arab Watch Club’s 10th Anniversary Tonda PF stands as a fitting tribute—one that honors the past, celebrates the present, and quietly looks toward the future.
