Watches and Wonders, Geneva – April 1, 2025:
Some designs stand the test of time, not just for their aesthetics but for the way they capture the essence of an era. In the world of watchmaking, the smallest details can leave a lasting impression—elements that, decades later, remain as relevant and desirable as ever. For luxury watchmaker TAG Heuer, one such detail is the beads-of-rice bracelet, a signature design from the 1960s that perfectly blended refinement and comfort. Now, in a modern reinterpretation, this iconic bracelet is making its return to the TAG Heuer Carrera collection.
In the 1960s, TAG Heuer timepieces became highly linked with high-performance precision, their designs blending functionality with aesthetic. Among the many elements that defined this era for the watchmaker, one stood out for its sophistication—the beads-of-rice bracelet. A staple of the TAG Heuer Carrera collection, this intricate bracelet design became a collector’s favorite.
Now, the signature bracelet is back in a contemporary reinterpretation. The beads-of-rice design merges vintage inspiration and modern craftsmanship. While honoring the classic design language of its predecessor, TAG Heuer’s engineers have reworked the bracelet’s ergonomics to ensure superior comfort. Characterized by alternating rows of larger flat outer links and smaller rounded central links—resembling grains of rice—the bracelet offers a smooth feel on the wrist. Its construction allows for improved articulation, ensuring a perfect fit that follows the natural contours of the wearer’s wrist.
Designed specifically for the TAG Heuer Carrera Chronograph, the new bracelet elevates the watch’s distinctive character. While earlier designs in the 1960s featured a double beads-of-rice configuration, this new execution focuses on a single-row interpretation, creating a more contemporary aesthetic while preserving the unmistakable charm of the original.
Crafted from fine-brushed and polished steel, the seven-row construction strikes a balance between strength and refinement. The folding clasp, also fine-brushed and polished, is equipped with double safety push buttons and sports the applied TAG Heuer shield—an emblem of the brand’s craftsmanship.
This new bracelet design will be available on four TAG Heuer Carrera Chronograph models, all within the emblematic glassbox segment. It will be introduced on the black and signature blue TAG Heuer Carrera Chronographs from 2023, as well as the recently launched 2024 “Panda” and “teal green Dato” models.
Sleek, comfortable, and unmistakably TAG Heuer, the Beads-of-Rice Bracelet is a bold statement of timeless design for today’s TAG Heuer Carrera collection.
