Gerald Charles proudly marks a historic moment in its journey by making its debut at Dubai Watch Week with one of the largest stand-alone booths of the entire event – an impressive 159-square-meter space that sets a new benchmark for independent watchmaking brands.
As the only independent Maison to present a booth of such scale and presence, Gerald Charles sends a clear and powerful message to the industry: the brand is entering a new era of technicity, ambition, and uncompromising identity. This milestone not only positions Gerald Charles prominently among global competitors but also underlines its strategic direction and long-term vision.
2025 marks the 25th Anniversary of the Maison. A quarter-century after its founding by the legendary Mr. Gérald Charles Genta, the brand stands stronger than ever, asserting itself as the true and legitimate heir to his unparalleled mastery of technicality, creativity, and Haute Horlogerie savoir-faire.
The newly unveiled booth at Dubai Watch Week is a bold architectural statement – a step forward in the brand’s path to global success. Designed to embody Gerald Charles’ DNA, the space reflects a perfect balance between heritage and modernity. It celebrates decades of engineering expertise while capturing the vibrant, contemporary energy that defines the Maison today. Every detail pays tribute to the brand’s rich history, distinctive aesthetic language, and deep commitment to mechanical artistry.
With this debut, Gerald Charles reaffirms its status as a rising force in contemporary watchmaking – proud of its independence, rooted in its heritage, and propelled by an ambitious vision for the decades ahead.
Federico, CEO of Gerald Charles, commented:
“We are a family-driven Maison. Many of the things we do come from the heart, not from business logic. This year marks the 25th anniversary of the Gerald Charles brand, and that is something that truly deserves to be celebrated.
We also owe this moment to our collectors. They believed in us, invested in us, and supported us. They deserve to witness the brand’s growth, to feel proud every time they wear a Gerald Charles timepiece.”.
Breaking boundaries:
the Gerald Charles Museum leaves Geneva for the very first time
For the first time in its history, the Gerald Charles Atelier Museum in Geneva will leave its home, marking an extraordinary and unprecedented moment for the Maison. What is usually safeguarded within the intimate walls of the Atelier is now in Dubai exclusively for Dubai Watch Week. This is not a gesture the Maison takes lightly.
It is a bold cultural statement, a celebration of trust, and a sign of the exceptional importance of this debut. Visitors will have the rare privilege of discovering archival masterpieces, original design sketches and pivotal creations that have never travelled beyond Geneva, offering an unmatched window into the evolution of Mr. Genta’s visionary genius.
Step into the shoes of a Gerald Charles watchmaker
The booth also features two highly curated watchmaking experiences, conceived to embody the Maison’s spirit of engineering virtuosity and artistic innovation. The first is an immersive room dedicated to the 25th anniversary and to the Maestro GC39 Jumping Hours masterpiece, where guests will uncover the secrets behind the revolutionary meta-guilloché finish – a proprietary engraving technique developed by Gerald Charles and unseen anywhere else in Haute Horlogerie.
The second experience offers hands-on dial-hammering sessions, personally guided by the Maison’s Master Watchmakers. This rare opportunity invites visitors to engage directly with the Métier d’Art technique behind the Maestro 9.0 Roman Tourbillon, revealing the level of craftsmanship, patience and precision that define the Gerald Charles creative universe.
Maestro GC39 Remaster Diamond Baguettes:
a milestone year culminating in a diamond-set exclusive for DWW
For Dubai Watch Week, the Maison will further elevate this celebration by unveiling a unique piece adorned with a bezel set with 60 baguette-cut diamonds totalling 2.66 carats, offering an exclusive and radiant interpretation of this anniversary creation.
Created to mark the Maison’s 25th anniversary, the Maestro GC39 25th Anniversary Edition pays tribute to Gérald Charles Genta’s visionary creativity by uniting artistic innovation with mechanical mastery. Its dial debuts the proprietary meta-guillochage technique – an unprecedented micro-chemical engraving process that layers multiple engravings to form a Baroque-inspired, multi-ray star motif that reveals itself dramatically as the light shifts.
At 12 o’clock, the watch features a rare jumping hours complication, with a rotating hour disc that advances instantaneously every 60 minutes, echoing Mr. Genta’s fascination for sophisticated yet playful mechanics. Together with its lapis-lazuli centre and iconic Maestro architecture, the piece stands as a contemporary tribute to the founder’s legacy and a celebratory milestone for the Maison’s 25 years of artistry and technical excellence.
