Dubai’s foremost horological event returns with its largest edition yet; over 90 renowned brands, a new venue at Dubai Mall Burj Park, and a bold unparalleled programme • Over 90 global watch brands, including heritage Maison’s and celebrated independents, with…
THE LOUIS ERARD X VIANNEY HALTER II GOES MONOCHROME + EDITED COLOR-CODED SECONDS HAND VERSIONS DROPPED ACROSS ROAD TOUR EVENTS Le Régulateur II is back on stage, same unmistakable design, same electric blued steel hands, now sharper than ever with…
A new dial in tribute to the crystal palace that Merlin built for the Lady of the Lake. 28 Limited Edition pieces that use an “invisibility” diamond setting for the first time. Built around the RD821 calibre, which is hand-finished…
At Girard-Perregaux, the creation of movements transcends engineering. It is the fusion of philosophy, design, and heritage. Since its founding in 1791, the Manufacture has nurtured a rare ability: to conceive, develop and produce its own movements, all in-house. The…
Hublot and Ahmed Seddiqi introduce the Classic Fusion Titanium Diamonds Seddiqi 75th Anniversary & the Classic Fusion Titanium Seddiqi 75th Anniversary United Arab Emirates, September 8th – Hublot, the luxury Swiss watchmaker known for blending tradition and innovation is pleased…
To celebrate the forthcoming Lunar Year of the Horse, Jaeger-Lecoultre presents a series of three new Reverso Tribute Enamel timepieces in white gold. Honoring the origins of the Reverso in the sport of polo, each caseback features a miniature reproduction…
Le Brassus, 10 September 2025 – As part of its 150th anniversary celebrations, Swiss Haute Horlogerie manufacturer Audemars Piguet is delighted to unveil three vibrant stone dial references in the Code 11.59 by Audemars Piguet collection. The limited-edition trio, based…
Florence, September 10, 1993: a legendary moment when Panerai emerged from its classified past and into public view. From the 1910s, when the first documents attest to initial commissions for the Royal Italian Navy, until 1993, Panerai watches were exclusively…
To mark its 270th Anniversary, Vacheron Constantin presents La Quête du Temps, a mechanical marvel and a tribute to the Maison’s legacy seven years in the making. Monumental in scope, this clock explores the intimate connections between time, the cosmos…
Bremont proudly introduces the Altitude MB Stealth Grey, a striking new addition to the Altitude collection and the latest evolution of a partnership that has redefined aviation horology. Developed in collaboration with Martin-Baker, the British engineering company responsible for over…
Since 2015, on the initiative of Karl-Friedrich Scheufele, Chronométrie Ferdinand Berthoud in the Val- de-Travers (Switzerland) has devoted itself to reviving one of the greatest names in watchmaking: Ferdinand Berthoud (1727-1807). Guided by the same quest for precision as the…
Le Locle, Switzerland [4th September 2025]. The independent and integrated Swiss watch Manufacturer Ulysse Nardin unveils the Freak [X Crystalium], a bold new milestone that advances horology on two fronts: mechanical innovation and the avant-garde design of the Freak, now…
A study in balance and contrasts, elegance and refinement, the new gérald genta Geneva Minute Repeater embodies the technical mastery and legacy of the famed watch designer On the occasion of Geneva Watch Days 2025, gérald genta unveils the Minute…
Bvlgari Bvlgari: fourteen engraved letters circling the bezel, marking one of the most forward-thinking watches of its time. Introduced in 1975, its daring elegance inspired the Bvlgari Aluminium in 1998 – a design that was reintroduced in 2020 with an…
BVLGARI BRINGS THE ART OF FINESSE TO GENEVA WATCH DAYS As summer wanes, watch lovers converge on the shores of Lake Geneva for Geneva Watch Days. More intimate and less formal than the major industry trade shows, this public-facing event…
Ten years after the launch of the Pioneer collection, and seven years after the introduction of the first Flying Hours model, H. Moser & Cie. is bringing these two iconic approaches together in one irresistible cocktail. In 2025, this saga…
Dubai, UAE, September 4th, 2025 – Oris proudly presents the Big Crown Calibre 113, a striking new addition to one of Swiss watchmaking’s most recognizable collections. Originally designed in 1938 as a precision tool for aviators, the Big Crown’s oversized…
An Innovative And Artistic Collaboration On September 3rd, 2025, during Geneva Watch Days in Switzerland, Behrens officially unveils its first timepiece created in collaboration with independent master watchmaker Vianney Halter. This new creation, the KWH watch, becomes the second piece…
The Legacy Machine 101 (LM101) series was first launched in 2014. With its 40mm case diameter, the LM101 is among the smallest and thinnest of all the Legacy Machines, featuring a nonetheless very three-dimensional movement, regulated by a monumental 14mm…
In today’s landscape of contemporary watchmaking, a few Maisons choose to take a more deliberate path. AKHOR is one of them — an independent Geneva-founded House presenting a vision of luxury that is both personal and refined. Its inaugural collection…
TAG Heuer introduces the TAG Heuer Carrera Astronomer, a new lunar interpretation in modern watchmaking Born on the racetrack and crafted to conquer every horizon, from racing to sailing, the TAG Heuer Carrera collection has always pushed boundaries. Today, its…
TAG Heuer marks its debut at Geneva Watch Days 2025 with a powerful and diverse showcase, reflecting the full depth of its creative and technical ambition. Across standout releases, the brand explores radically different watchmaking frontiers, united by one shared…
De Bethune reinvents the iconic DB25: the spectacular compact DB25xs Starry Varius unveiled at Geneva Watch Days 2025 features a sky reddened by the fire of the earth. In exploring the colour spectrum of natural titanium oxidation using a thermal…
There are revolutions that shout. And those that whisper. Singer has always excelled at both. With the Caballero, the whisper becomes a statement. It is not loud. It is not brash. It does not beg for attention. It earns it.…
The Grand Prix d’Horlogerie de Genève (GPHG) Foundation has unveiled on gphg.org the official list of 90 timepieces nominated for the 25th edition of the GPHG, as well as the stages of its world tour. This summer, the 1,050 members…
When time becomes a bridge – to elsewhere, to another. The new Dennison ‘ALD Dual Time’: the subtle art of traveling without leaving. This is not just a watch to accompany your journeys. It creates them – on the wrist,…
Geneva, September 2025 – Will robots rule all our lives one day? Or will Czapek’s Rare People escape that fate? Might the answer be found in Czapek & Cie’s new Antarctique Rattrapante ‘R.U.R.’, where a robot adds a playful animation…
A celebration of heritage, craftsmanship, and an enduring partnership with Ahmed Seddiqi Chronoswiss proudly unveils the Strike Two Ahmed Seddiqi 75th Anniversary Edition, an ultra-exclusive timepiece created in collaboration with long-standing partner Ahmed Seddiqi, the leading luxury watch & jewellery…
The new QP Balancier by Greubel Forsey is the purest, most intuitive perpetual calendar ever – uniting 12 functions and indications in a single crown, with no additional pushers, no crown po- sitions to memorise, and no risk at any…
The manufacture unites tradition and innovation in a desk clock offering both a perpetual calendar and a weekly calendar, equipped with a brand new manually wound caliber with a 31- day power reserve, rate accuracy within a range of +/–…
Patek Philippe is enriching its range of complications useful in everyday life with a new Calatrava model endowed with instantaneous displays of the day (in an aperture) and the date (by hand) at 6 o’clock and a large power reserve…
Having made its global debut as a limited edition in platinum on the occasion of the Patek Philippe Grand Exhibition “Watch Art” Tokyo in 2023 (5308P-010), Reference 5308 is entering the manufacture’s current collection. A true feat of miniaturization and…
With their pinpoint precision, chronographs have carved an enduring legacy at the heart of the motor-racing world. Their designs in watchmaking, therefore, have historically reflected a sporty edge, with racing-style aesthetics for active wear. Roger Dubuis, however, is approaching this…
A FRESH PERSPECTIVE ON THE DRESS WATCH Parmigiani Fleurier has unveiled two new Toric Petite Seconde editions, each limited to only 50 references. With these timepieces, the Maison continues the revival of a foundational pillar, embodying a watchmaking approach that…
Born as an homage to Arabian arts and architecture, the Angles collection now welcomes a striking new edition: Blue Angles. Refined, technically enhanced, and now dressed in a deep blue lacquer, this timepiece embodies the subtle evolution of one of…
Dear M.A.D.Editions enthusiast, We are so happy to announce a new collaboration created with British-Nigerian artist and designer Yinka Ilori: the M.A.D.1S ‘Grow Your Dreams’! Known for his bold use of color and playful designs, Yinka brings an exciting perspective…
Introducing new shapes that blend writing heritage with everyday function, lighter materials and nature-inspired shades from the foot of the Mont Blanc mountain, designed by Artistic Director Marco Tomasetta. NEW SHAPES FOR THE SEASON The Writing Traveler A design that…
Chronofixe unveils the new ”Asterix” edition, paying tribute to the sixteenth comic book album, first published in 1970 ”Asterix in Switzerland”. Following the success of the firs·t Chronofixe vs. Asterix collaboration, the French watch brand founded in 1857 is proud…
Steadfast seconds and inspirational colour The DSTB 42 collection is enriched with two new editions. With this true-beat seconds model, Arnold & Son present a Mint Green dial in a red gold case and an Ascot Blue dial for the…
From the dawn of civilization, stone has been revered as a symbol of permanence, strength, and the passage of time. In the world of horology, the use of stone for watch dials is more than a technical feat — it…
Breitling Middle East has announced the release of a new limited-edition timepiece dedicated to the 75th anniversary of its longstanding retail partner Ahmed Seddiqi. Limited to just 75 pieces, Avenger Automatic 42 Night Mission – Seddiqi 75th Anniversary Edition features…
Dubai, United Arab Emirates, August 18th, 2025 – Oris, renowned for its Swiss watchmaking, presents the New York Harbor Limited Edition II, a 2,000-piece Aquis Date arriving worldwide in August 2025. Inspired by the harbor’s dynamic light, this distinctive timepiece…
Greubel Forsey unveils the first official limited edition of its Nano Foudroyante: a breakthrough timepiece born from years of research, now matured beyond its Experimental Watch Technology (EWT) origins. Limited to just 22 timepieces, this creation marks a significant new…
Breitling continues its partnership with IRONMAN® by introducing two limited edition models: the Endurance Pro IRONMAN World Championship® 2025 edition in titanium; and the Endurance Pro IRONMAN® 70.3® World Championship 2025 edition in Breitlight®. Made for the toughest triathletes and…
Discover Elements of Time, an unexpected collision of worlds that merges high horology with digital artistry and an anime-inspired universe. A project that’s rooted in Swiss craftsmanship and anchored on Ethereum. Mechanical craft meets the future Azuki reinvents digital identity,…
AUDEMARS PIGUET ACQUIRES A MAJORITY STAKE IN INHOTEC SA Le Brassus, August 13, 2025 -Audemars Piguet acquires a majority stake in lnhotec SA to preserve and strengthen the Swiss watchmaking industrial ecosystem and its own industrial independence. Audemars Piguet has…
INDEPENDENT HAUTE HORLOGERIE MANUFACTURE Since 1791, our name has been synonymous with Haute Horlogerie. We are an independent Manufacture on a mission to find the perfect balance of beauty and functionality. Inspired by our heritage, we are driven by instinct…
Breitling Middle East has announced the release of a new limited edition Chronomat Automatic GMT 40, exclusive to the Middle East region. Limited to just 100 pieces, the Chronomat features a striking green dial complemented by elegant rose-gold Indian numerals.…
Dubai, UAE – 22 July 2025: Oris introduces a refined new chapter to its iconic Divers Sixty-Five Chronograph line with a striking ocean-green iteration that blends neo-vintage design with modern watchmaking excellence. The new 40.00 mm model carries forward…
Montblanc’s Star Legacy Nicolas Rieussec Chronograph gets a new look with an elegant green aesthetic and a newly designed strap. Paying tribute to the world’s first inking chronograph, the Star Legacy Nicolas Rieussec Chronograph stands as an embodiment of Montblanc’s…