At the Hour of Iridescence
Ever more innovative and creative, the Franco-Swiss watchmaker now dresses its BR-X5 with an iridescent dial.
This captivating, futuristic version of the permanent manufacture collection features a dial color that changes according to the angle of observation or lighting. Some will find a color palette reminiscent of a beetle’s shell, while others will see a reference to the oily surface of soap bubbles or the precious hues of mother-of-pearl. Available exclusively in Bell & Ross boutique and e-boutique, this new version of the BR-X5 is designed for watch enthusiasts seeking a distinctive and innovative timepiece.
BR-X5 as a base
Launched in 2022, the BR-X5 draws its essence from Bell & Ross’ urban range and is positioned as a superlative BR-05. With its sophisticated conception and distinctive design, it symbolizes the elevation of the brand, notably
through its manufacture movement, guaranteed for 5 years and certified by the COSC, as well as its 41mm multi component case, closed by the four emblematic Bell & Ross screws. Its discreet front construction is revealed in profile. Viewed from the side, the hollowed-out architecture of the case middle emphasizes lightness without compromising strength. On the dial, indications are clear, sharp, and precise. Like all BR-X5 models, it features a large date window at 3 o’clock and a circular power reserve indicator at 9 o’clock. The hour markers and hour and minute hands are coated with white Super-LumiNova X1 for optimum legibility day and night. The bezel houses the numerical minute indications. Reliable and precise, the BR-X5 Iridescent is powered by the BR-CAL.323 caliber self winding movement. This caliber beats at a frequency of 28,800 vibrations per hour (4 Hz) and has a power reserve of 70 hours. What’s more, this high-precision movement is equipped with a variable-inertia oscillating weight and balance, visible through the sapphire case back. Another feature of this manufacture movement is a rapid calendar correction device, enabling adjustment at any time.
A dial in 50 shades of blue
The BR-X5 Iridescent unveils a new face. Comparable to the wings of a butterfly or the fascinating scales of a tropical fish, the color of the dial changes magically with the light or the inclination of the timepiece. Blue with iridescent reflections, it offers a wide range of colors, from blue to green, then from green to blue, with touches of yellow and violet. The dial is transformed into a veritable rainbow of hues. Its unique color palette evolves with the slightest change in wrist orientation.
Innovation and technology at the heart of a timepiece
Iridescence, the fascinating property that causes certain surfaces to appear in changing colors depending on the angle of light or view, gives the new BR-X5 a rare aesthetic that is in constant metamorphosis. Resulting from a structural coloration, the iridescence of the BR-X5 Iridescent dial is obtained by superimposing several thin layers of PVD. “The creation of this piece is based on an elaborate chemical process. The PVD treatment applied to the dial gives it this striking visual appearance. The PVD layers, all with distinct tones, create light interference which, depending on the angle of observation, gives rise to this unique chromatic variation,” explains Bruno Belamich.
To accentuate the effect, Bell & Ross opted for a sunray dial. This iridescent BR-X5 illustrates all the creativity inherent in this Franco-Swiss watchmaker. “The treatment of this dial is original, playful and innovative. In short, it’s a good summary of the creativity that emanates from our company,” enthuses Bruno Belamich. Perpetuating Bell & Ross’ aeronautical heritage and incorporating the visual signature of the “round in the square”, the iridescent BR X5 represents the future of this sophisticated, bold and avant-garde collection, thanks to an ultra-modern dial.
Available with a steel or white rubber bracelet, this contemporary watch with its technical character takes the X5 collection to a new horizon, a new dimension.
