Dubai, United Arab Emirates – 1 April 2024: Oris is proud to unveil the latest chapter in the evolution of its iconic Big Crown Pointer Date. First introduced in 1938 and continuously produced ever since, this legendary timepiece now debuts with a refreshed aesthetic, vibrant new colors, and modern design updates, reaffirming its legacy in Swiss watchmaking.
Originally created for pilots, the Big Crown Pointer Date was designed for precision, reliability, and ease of use, featuring an oversized crown for gloved operation, clear Arabic numerals at 12,3 and 9, and an innovative pointer date function. Nearly 90 years later, this beloved model receives a contemporary update, including a refined metal bracelet, a dynamic new color palette, and a selection of case sizes and automatic movements.
The latest Big Crown Pointer Date collection introduces:
● 40.00 mm models in warm terracotta and green with the high-performance Oris Calibre 403, featuring a small seconds function at 6 o’clock
● 40.00 mm models in vibrant yellow, lilac, and blue, powered by a Swiss-made automatic movement
● A 34.00 mm model with a textured beige dial or a black dial set with 12 lab-grown baguette diamonds, also featuring a Swiss automatic movement
● A newly designed H-link stainless steel bracelet, engineered for seamless comfort and elegance, along with sustainable deer leather straps from Cervo Volante
Oris continues to push the boundaries of mechanical innovation with its in-house Calibre 400 Series movements, featured in select models of this collection. These movements come with three real-world performance promises:
● Anti-magnetic technology: Over 30 anti-magnetic components exceed the ISO 764 standard
● Five-day power reserve: The watch keeps running even after a weekend off the wrist
● 10-year warranty: Reliability and durability backed by Oris’s industry-leading service interval
With this collection, Oris embraces a spirit of joy, accessibility, and enduring design. The vibrant colors and refined details highlight watchmaking as an art form meant to inspire and delight across generations.
Oris CEO Rolf Studer states: “We believe in making watches that bring smiles. The new Big Crown Pointer Date collection is a celebration of our heritage and our future. These vibrant, contemporary updates are designed to be versatile, engaging, and truly timeless.”
