“Remember the first time you saw a dinosaur…”
Maybe you weren’t born yet.
Almost exactly 32 years ago, Steven Spielberg introduced us to a new cinematic era with the premiere of Jurassic Park.
Who could ever forget opening scenes?
AWAKE unveils the Jurassic Watch, the first chapter in its series, ‘A Tribute to The 7th Art.’
A creative homage to cult classics through the lens of Métiers d’Art, this project revisits the films that shaped our childhoods and continue to resonate with us.
Jurassic Watch: two limited-edition models – T-REX and RAPTORS – as a tribute to Spielberg’s 1993 masterpiece, based on Michael Crichton’s best-selling novel.
Jurassic Watch – Key Takeaways:
Handcrafted dials: Each dial is hand-lacquered by our master artisan, drawing inspiration from the reptilian gaze of prehistoric creatures. Using techniques from our Sơn Mài collection, the layered lacquer – infused with natural pigments and silver leaf – creates a rich play of depth, texture, and reflection. A meticulous process that captures the hypnotic stare of these ancient beasts.
AWAKE Lume Signature: Featuring a custom construction of indexes and hands coated in BGW9 Super-LumiNova®, the Jurassic Watch delivers a refined interplay of light and shadow. The result? A glowing, cinematic chamber of reflections between the dial and the sapphire crystal – a luminous signature unique to AWAKE.
Marine Leather Straps: Each strap is crafted from scaled salmon leather sourced from ICTYOS. With its distinctly reptilian texture and natural sheen, this sustainable material offers bold visual impact and endless creative potential – perfectly in line with AWAKE’s avant-garde spirit.
Swiss Made: Both editions are assembled in La Chaux-de-Fonds, the cradle of Swiss watchmaking. Inside beats the G101 automatic movement from La Joux-Perret, offering robust performance and a 68-hour power reserve.
Two Limited Edition Models:
• T-REX – a fiery orange dial and matching marine leather strap evoke the raw power of the saga’s most fearsome predator.
• RAPTORS – a shimmering green palette pays tribute to the cunning Velociraptor, with razor-sharp details echoing its on-screen menace.
Each model is limited to just 50 pieces. Made famous by the first Jurassic Park movie, the T-Rex and the velociraptors –the most popular predators of the prehistoric era – continue to inspire awe and fascination in the world’s museums.
Starting Point
Since its founding in 2019, Art has been at the core of AWAKE’s philosophy – a driving force behind our constant push to redefine the boundaries of creativity.
Launched in 2024, the Sơn Mài collection marked a turning point in our journey, taking our vision to the realm of Métiers d’Art – a sanctuary of craftsmanship where artisans are elevated to the status of artists, and where heritage is expressed through the beauty and poetry we are proud to share. In other words:
Artisanship, Awakened.
Awake illuminates the hands and heritage behind rare crafts, connecting centuries of savoir-faire to contemporary culture.
And today, we bring that spirit to the 7th Art: Cinema.
With Jurassic Watch, we channel the skill of our artisans into a tribute to the films that shaped our youth and ignited our imagination.
Reliving the Magic!
Jurassic Watch is a collaborative creation uniting artisans and technicians to craft a poetic, horological tribute to one of the most iconic films of the 1990s.
This limited-edition series speaks to the watch connoisseur and the movie lover alike – offering a nostalgic keepsake to cherish and share with future generations.
To bring these cinematic memories to life, our master lacquerer meticulously blended and layered pigments to recreate the piercing, merciless gaze of the film’s most legendary creatures – the very ones this edition so vividly honors.
The T-REX Edition
The T-REX version features a fiery orange dial with a gradient finish, alive with vivid reflections. Just above the 6 o’clock marker, two applied rip marks subtly reference the T-Rex’s fearsome two-clawed forelimbs…
It is combined with a bright iridescent orange marine leather strap with a reptilian appearance, lined with orange calfskin featuring tone-on-tone hand stitching.
It’s paired with a bold, iridescent orange marine leather strap – scaled and textured like reptile skin – lined with orange calfskin and finished with tone-on-tone hand stitching.
On the caseback, the quote “Spared No Expense” is engraved – a line delivered repeatedly by John Hammond, the eccentric billionaire who brings dinosaurs back to life on Isla Nublar. His vision, grand and unrestrained, gives rise to Jurassic Park… and the chaos that follows.
This model evokes one of the film’s most unforgettable moments: the nighttime scene in the pouring rain, when the T-Rex escapes its paddock and attacks the tour vehicles – an image seared into the memory of every kid growing up in the 1990s.
The RAPTORS Edition
The RAPTORS edition is inspired by the film’s most cunning predator, the Velociraptor. Its dial shimmers with layered shades of green, capturing the eerie intensity of the creature’s gaze. Three applied claw marks slash across the surface, echoing the raptor’s lethal precision.
The watch is paired with an iridescent green marine leather strap – scaled and textured like reptile hide – lined with khaki calfskin and hand-stitched in matching tones.
On the caseback: the prophetic line “Life Finds a Way”, spoken by Dr. Ian Malcolm, the film’s chaotic voice of reason. It’s a quote that encapsulates the film’s central theme – and the inevitable unraveling of its grand experiment.
This model brings us back to one of the film’s most suspenseful moments: the kitchen scene, where two raptors stalk their prey with unnerving intelligence, opening doors and closing in on the terrified children…
The Caseback: An Evocative Canvas
Both editions feature a completely reimagined movement ring – designed in harmony with the theme of this special release and reflecting our obsessive attention to detail.
A laser-engraved jungle motif evokes the lush, tropical foliage so iconic to the film’s setting. Around the ring, the Jurassic Watch name appears at 12 o’clock, with Swiss Made engraved at 6 o’clock in a typeface that instantly recalls the visual world of the saga. At 3 o’clock, each piece is individually numbered.
At 9 o’clock on the T-REX version, you’ll find the line “Spared No Expense,” a tribute to John Hammond’s grand vision.
On the RAPTORS version, “Life Finds a Way” honors Dr. Ian Malcolm’s prophetic warning – a line that has echoed through pop culture ever since.
GOLDEN TICKET
One of the 100 Jurassic Watch sets will contain an incredibly rare and highly sought-after object: a genuine Carcharodontosaurus tooth, from a dinosaur that dominated North Africa between 93 and 100 million years ago, and known as one of the biggest predators ever recorded. This 10-centimeter (!) tooth, discovered at Kem in Morocco, will be accompanied by its certificate of authenticity.
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