Dear M.A.D.Editions enthusiast,
We are so happy to announce a new collaboration created with British-Nigerian artist and designer Yinka Ilori: the M.A.D.1S ‘Grow Your Dreams’!
Known for his bold use of color and playful designs, Yinka brings an exciting perspective to his first-ever watch collaboration.
Maximilian Büsser discovered Ilori in 2023 and became an instant fan: “Yinka Ilori lives in a universe bursting with colour; his work makes you feel alive, like a rush of adrenaline pushing you to go further. This collaboration has created something that brings joy, a reminder to realise your own dreams”.
M.A.D.1S “Grow Your Dreams” highlights:
- While the 42mm case and Swiss-made LaJoux-Perret movement remain as in the M.A.D.1S, the titanium rotor has been entirely re-engineered: slimmer and milled with a tree motif, then anodised in yellow, green, or blue.
- Colourful time display featuring numerals by Ilori.
- Stamped aluminium baseplate adding 3D wave textures under the movement.
- Each model features mismatched rubber straps with stamped leaf patterns, and comes with a second interchangeable white strap.
I’ve always been obsessed with trees. Harvesting and growing them because you invest time in it. It’s pouring love into something you care about, and that starts a conversation. It’s the same for this process, and the way of thinking behind it with Max. You have to be patient and harvest a watch. There are similarities between our universes. Typically, mine are very public, but there’s something very private and public about a watch. Everyone sees it, but it’s you who has that connection with it.
Yinka Ilori
