A total of 60 brands have confirmed their presence at Watches and Wonders Geneva 2025! The arrival of the Maison Bulgari and 6 new independent brands is an important step in the evolution of the Salon. Never before has the event welcomed so many exhibitors. Prestigious players, newcomers, new spaces and… new creations to share from April 1 to 7, 2025.
The 2025 edition of the largest watchmaking Salon ever held in Geneva is just around the corner. No fewer than 60 exhibiting brands – including 7 newcomers – will welcome retailers, journalists and professionals from around the world for the first 4 days before opening the doors to the general public from April 5 to 7. It will be the occasion for Geneva to shine as the world capital of watchmaking, as the industry’s key players come together next spring. Prestigious names, such as Bulgari, along with independent brands – Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, while welcoming back Armin Strom and HYT – will gather together in a specially redesigned setting.
Guest of honor this year: Youth! The brands will be showcasing not only their collections and new pieces, but also their youngest talents, shining a spotlight on the best apprentices, recent graduates and craftspeople. They will be contributing to the program while sharing their expertise and experiences with visitors.
Geneva itself will also be a showcase for young people, with In the City. Young professionals and trainees will be presenting the trades and projects they are currently working on at the Watchmaking Village, as well as in the boutiques. Guided tours, events, discovery workshops, conferences and panel discussions on themes linked to the younger generation and time measurement are all on the agenda.
Finally, watch lovers, enthusiasts and collectors will take over the city center on the evening of Thursday, April 3, to celebrate Geneva’s Watchmaking tradition. Whether it is the excited buzz of participants or the masterful rhythm of the craftspeople who meticulously assemble the exceptional mechanisms, from April 1 to 7, 2025, Geneva will set the pace for the world of watchmaking!
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