Baume & Mercier proudly announces its appointment as the Official Timekeeper for the highly anticipated Gran Premio Storico d’Italia. This prestigious collaboration celebrates Italy’s rich motor racing heritage, aligning with the Maison’s nearly 200 years of history.
The Gran Premio Storico d’Italia, scheduled for 2nd – 4th October 2026 in the Mugello Circuit, is a landmark event organized by HVM Racing in collaboration with Ferrari Corse Clienti. This historic Grand Prix has been conceived to celebrate Italy’s rich motor racing heritage and will bring together the most iconic cars and legendary drivers from history, with the first edition dedicated to the 1996 – 2006 decade.
As Official Timekeeper, Baume & Mercier will be associated with the official timing for the entire race weekend, ensuring accuracy for every moment on the track. This partnership reinforces the Maison’s longstanding dedication to precision and its appreciation for the motorsport’s rich heritage.
Michael Guenoun, CEO of Baume & Mercier, stated, “Partnering with the Gran Premio Storico d’Italia is a celebration of our combined heritage. This event celebrates the same values we uphold: precision, heritage, and the constant dialogue between past and present. This collaboration embodies that bridge, honoring motorsport history while looking to the future with unwavering passion.”
The Gran Premio Storico d’Italia 2026 promises an unforgettable spectacle, uniting collectors, enthusiasts, and motorsport legends for a weekend of historic racing.
Laurent Vallery-Masson, CEO of HVM Racing and promoter of the Gran Premio Storico d’Italia, stated: “We are proud to welcome Baume & Mercier as Official Timekeeper of the Gran Premio Storico d’Italia. Motorsport and watchmaking share a common language: precision, craftsmanship and the pursuit of excellence. Baume & Mercier’s remarkable heritage and commitment to timeless elegance make this partnership a natural fit for an event dedicated to celebrating the most iconic eras of Formula 1 while inspiring future generations of enthusiasts.”
