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Our Second Collaboration with Cartier: Pasha for Arab Watch Club

2 years ago we started our first collaboration with Cartier and today we are proud to announce the second special order with the  Pasha De Cartier AWC LE 50

Our Journey with Cartier started as you know in 2019, when we decided to create for the first time globally, a special order for Arab Watch Club redesigning the Santos Dumont and Santos de Cartier -> you can read about it here: Cartier

During our event at the beginning of the year, we sat down with the Cartier team and discuss a second project we wanted to collaborate on – this time using the iconic Pasha de Cartier. The twist was to make the design closer to the region and with attention to tiny details from numerals, dates, calligraphy and even pushing the boundaries to add an exclusive element to the offering.

We love to be the first to introduce such projects and we always thrived in all our collaborations to open the doors to our region and explore the unexplorable – for that matter, Cartier agreed to produce a very limited Stylo Santos SM pen for this project in only 100 pieces exclusively for Club members. This would count as the smallest pen edition ever made by the brand.

Let’s talk about the watch first.

The Pasha de Cartier comes in a steel case with a diameter of 41mm. It is 9,55mm thick and has a very unique Cartier red flinque dial with “Hindu Arabic” numerals for 12,3,6, and 9. Unlike the current Middle East edition, the AWC Pasha has also a arabic date wheel with the same dial color and numerals in silver to reinforce the contrast on the dial.

The fluted crown cap and crown are set with synthetic spinels, blued-steel diamond-shaped hands, steel bracelet with “SmartLink” adjustment system, second Cartier red alligator-skin strap, interchangeable steel deployant buckle. Both bracelets are fitted with the “QuickSwitch” interchangeability system. Water-resistant to 10 bar. The movement used is mechanical movement with automatic winding, caliber 1847 MC.

Looking on the left side of the watch we can observe a very unique calligraphy done in collaboration with young syrian calligraphy Hazem Kurdali, who has worked on our LIFE Hoffman edition before. The sentence says “الوقت معلم من لا معلم له ” and is an expression of how time is master of all no matter who you are and where you are from – it is a statement that keeps you humble and mindful of how precious time is.

Only 50 individually numbered have been produced and each owner has his initials/name engraved on the watch.


Now what about the pen

As I mentioned earlier, this project brings another first to the world of Horology and collaborations – we are proud to have crossed the boundaries and designed a special Stylo Santos SM with Cartier that reflects the same elements as our watch – the pen has a red laquer body and a Mashrabya pattern all over its silver parts that is quiet prevalent in our design and architecture in the region. the pin/ screw on the pen is in blue sapphire similarly to the crown on the watch. – both together complement each other in perfect harmony. Only 100 pens have been produced, individually numbered and allocated to the watch owners and club members.

Both watch and pen will be delivered towards summer 2022. Meanwhile, the club members are going on a manufacture visit to the heart of Cartier to explore their wonders and craftsmanship. We will report back to you shortly on our visit. Stay tuned.





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