A word from the CEO
It would be easy to say ‘CORUM is back.’ But it wouldn’t be accurate. CORUM has always been here, since 1955, without interruption. Free. Irreverent. Always creative, often defiant.
Today, I have the pleasure — and above all the honor — of serving as steward of this icon of La Chaux-de-Fonds. The address remains the same. The building remains one of a kind. And the determination to continue an extraordinary adventure that began exactly 70 years ago is unchanged.
I have never worked anywhere but CORUM. I began here as a watchmaker in 2011, and in 2025 completed a management buyout — a decisive step I was honored to take, both a privilege and a commitment to the future of this house.
My entire career has been devoted to these monuments of horology — the Golden Bridge, the Admiral, the Coin, and many others. Our heritage is exceptional: we hold 350 museum pieces, each one a testament to vision, design, and complication. In a word: a story. And it is that story we now intend to continue writing.
Here, with humility and with pride, are the first pages of this new chapter. They mark our return to the forefront of contemporary watchmaking — and, we trust, the beginning of a renewed momentum.
With my best regards,
Haso Mehmedovic
Chairman & CEO
CORUM ReLoaded
Beyond the circle
Defining CORUM is a delicate exercise. Since 1955, the brand has remained independent. Very few institutions of this stature still exist in La Chaux-de-Fonds — of this caliber, one might say. And the word is not chosen lightly. We are indeed speaking of a house of fine watchmaking whose creations often belong to the highest expressions of Haute Horlogerie in its most technical and complex forms.
And yet, one constant emerges: at every horological summit stands an exercise in style. CORUM is singular in this respect — design and movement are inseparable. The baguette movement is its archetype, though not its only expression. The designer and the technical office do not work across from one another, but side by side.
It would be going too far to claim that the round case is the exception at CORUM… but not by much. Golden Tube, Ingot, Trapeze, Ti-Bridge, Rocket, Buckingham, Rolls-Royce and others have shattered the limits of the circle, venturing to the outer edges of audacity.
Even the iconic Admiral — today round like a buoy — was first presented in a square version.
Seventy years on, one fact remains: no one has ever copied CORUM. Iconoclastic and impossible to classify, the house has built its own territory —proportionate to its boldness.
A stable foundation for what comes next: CORUM’s enduring values
A for Audacity
Audacity is not proclaimed — it is demonstrated. CORUM has never relied on mainstream products or passing trends. Every year since 1955 has brought its share of new forms, complications, and unexpected materials. Without exception, for more than 70 years.
B for Birthplace
La Chaux-de-Fonds is the cradle of watchmaking — and the cradle of CORUM. The two are inseparable. For many years, the name of the city was the brand’s sole signature: “CORUM – La Chaux-de-Fonds, Switzerland.” The house remains deeply rooted there, and most of its partners continue to be based in La Chaux-de-Fonds.
C for Creativity
CORUM has built its place in watchmaking not only on models and collections, but on a defining value: creativity. What can be expected from CORUM is surprise, boldness, and a touch of irreverence. CORUM is, above all, a state of mind.
D for Danger
By continually challenging itself, CORUM embraces the inherent risk of a brand that advances into uncharted territory. There have been first attempts, masterstrokes — and projects that may well be rediscovered decades from now. CORUM stands by them all. A brand that does not move forward inevitably falls behind.
F for Family
CORUM was founded by a man and his nephew and has always remained, at heart, a family endeavor. A family of women and men. A family of collections — where Admiral and Golden Bridge stand as the elder siblings of a lineage beneath which multiple personalities, ranges, and expressions unfold. And a family of collaborators, many of whom have served the house for years. Haso Mehmedovic, who applied for his first position at CORUM and never left, embodies this continuity.
G for Golden Bridge
Few designs have left such a lasting impression on collectors. The quintessence of design and the absolute fusion of case and movement, the Golden Bridge embodies the very essence of CORUM — where caliber and case converge to give birth to a watchmaking project unlike any other. The Golden Bridge has never been copied. It likely never will be.
H for Heritage
To challenge its own conventions, a house must know where it comes from. The CORUM archives comprise thousands of drawings, plans, and creative concepts. They form the brand’s heritage, a portion of which is periodically displayed in its museum in La Chaux-de-Fonds. For CORUM, heritage holds value only when it serves as a springboard for the future.
I for Iconic
When can a creation be called iconic? When it establishes itself among connoisseurs and continues to be produced irrespective of fashion or trend. Two collections embody this stature at CORUM: Admiral and Golden Bridge. It is upon these two pillars that the house now builds its renewed momentum.
J for Jean-René Bannwart
It would be impossible not to mention the son of CORUM’s founder. It was thanks to his father and his uncle, Gaston Ries, that CORUM came into being. At 80 years old, Jean-René Bannwart retains a deep affection for the brand and continues to speak of it with undiminished emotion.
K for Key
“The Key of Time Since 1955” is the brand’s signature. The key has identified CORUM since its creation — a literal key to success, as this identity has never changed by even a fraction. It is, and will remain, the CORUM emblem to which collectors remain deeply attached.
M for Materials
Feathers, gold coins, sapphire, meteorite, mineral dials — unconventional materials have always been part of CORUM’s collections. Yet they are meaningful only when they convey a specific emotion or bring tangible value to design or movement. The same applies to calibers as to dials: each element must integrate into a coherent, unified, and creative whole.
N for Nonconformist
CORUM has never sought to align itself with prevailing trends. It is in its DNA to follow its own path, regardless of market expectations. A salutary choice: CORUM might otherwise have waited a very long time for the market to request a case shaped like a Rolls-Royce grille or a Chinese hat.
P for Pioneer
Being “the first to” has never been an end in itself for CORUM. Yet in service of its creative vision, the brand has consistently drawn inspiration beyond traditional watchmaking spheres. Its early use of sapphire, feathers, and meteorites stands as testament — among many other examples.
R for Risk
It takes courage to split a coin through its thickness in order to house a movement. To compose a caliber in a perfectly linear baguette form. Or to design a watch crowned by a sapphire crystal shaped like a bubble. Such risks have become defining markers of CORUM’s identity.
S for Sailing
Admiral, Admiral’s Cup, or AC — through its various names, the collection has long been devoted to the world of sailing. This identity is expressed through its dial framed by nautical pennants corresponding to the international maritime code of signals, arranged as hour markers along a twelve-sided bezel.
T for Twist
CORUM watchmaking often resonates with traditional horological codes — yet always with a subtle twist that gives it character. A touch of fantasy. A hint of irreverence. A CORUM timepiece invariably carries that additional spark which defines its originality.
V for Visibility
Visibility occupies a singular place in the CORUM universe. It was through sapphire crystal that the Golden Bridge first revealed the full architecture of its baguette movement. It is once again through sapphire that the brand unveils its new signature oscillating weight. More than a protective element, transparency at CORUM is a defining strand of its identity — allowing the movement not merely to be seen, but to be fully experienced.
Haso Mehmedovic, The Inside Man
Uncommon. The story of Haso Mehmedovic and that of CORUM share a taste for the exceptional, for the unconventional — as if they were meant to meet. Yet the path was far from obvious.
Haso Mehmedovic was born in Srebrenica in 1992 — in the very place and at the exact time of one of the worst genocides of the post-war era. His parents left Bosnia-Herzegovina abruptly in order to survive, and in doing so, to preserve the lives of Haso and his brother. Their destination: Switzerland. The Mehmedovic family arrived in 1995. Haso was barely three years old.
Without diplomas and without fluency in the language, his father and mother both found work as watchmaking operators — what would today be called CNC operators. The required qualifications were minimal, and mastery of French was not a prerequisite. Switzerland welcomed the Mehmedovic family, true to its humanitarian tradition.
Haso himself would know only Switzerland — and watchmaking. The idea of becoming anything other than a watchmaker never truly arose. He completed — and obtained — all the diplomas required to become a practicing watchmaker at the watchmaking school in Le Locle, which at the time certified only 30 students out of nearly 300 applicants.
Unlike his parents, French became his native language. His fluency was evident. And his future employer seemed almost predetermined: on the walls of his classroom hung a poster of the Golden Bridge.
With his federal diploma in hand, Haso sent out only one résumé — to CORUM. He was hired immediately.
He then rose steadily through the ranks. At 23, he became Head of Quality and Production, overseeing a team of around thirty collaborators. Jérôme Biard, then CEO, recognized his potential and proposed that he move into international sales. But Haso had never learned any language other than French. He therefore spent a trimester in Los Angeles to familiarize himself with both the language and the international culture of the metropolis.
Upon his return to La Chaux-de-Fonds, he first took responsibility for most European markets before expanding his scope to the Middle East. When the principal shareholder at the time decided to redistribute his assets, Haso seized the opportunity and completed a management buyout on May 5, 2025 (5.5.25) — acquiring CORUM together with members of its management team.
Since that day, Haso Mehmedovic has been serving as Chairman and CEO of CORUM.
Strategy: Building on Continuity
For a company that has been producing watches without interruption since day one, how could the focus be anything other than continuity?
The vision carried today by Haso Mehmedovic lies in extending and securing the legacy of CORUM. The objective is to provide this jewel of La Chaux-de-Fonds with the constancy of a controlled, deliberate trajectory — one that respects its history while ensuring its future.
That history is authentic, sincere, and singular. It is the story of a great maison that left a profound mark on the second half of the 20th century — and whose way forward must now evolve while remaining true to its DNA: audacity, irreverence, creativity, and a strong horological dimension that resonates with discerning and knowledgeable collectors.
To pursue its development, CORUM will build on seven clear commitments that together form the coherence of the brand — the seven keys to its success:
1. A Clear Product Strategy: Reducing the number of references to refocus on key-winning collections. CORUM returns to the forefront of the watchmaking scene with what defines it most strongly: Admiral and Golden Bridge. The Admiral is presented in 39 mm and 36 mm. The Golden Bridge Sapphire offered in three versions: Automatic, Classic, and Miss. Alongside them, CORUM activates its Heritage pillar with two timepieces that marked their era, reinterpreted with boldness: the Coin and the Golden Book.
2. A Gradual Return to 100% In-House Movements: CORUM currently relies on one of its key partners, Concepto. However, the shared objective — including with Concepto — is to regain full watchmaking autonomy in the future.
All stages of movement creation will progressively return to the historic site in La Chaux-de-Fonds: design, production, construction, assembly, testing, and finishing.
3. Presence at Watches and Wonders: “CORUM’s place is among the leading actors of Haute Horlogerie — there is no debate on that point,” states Haso Mehmedovic. CORUM was historically an exhibitor at Baselworld, positioned at the entrance of the main hall. Joining Watches and Wonders therefore represents a logical and natural continuation.
4. A Focused Distribution Network: CORUM is concentrating on high-value retail partners, reducing its network from more than 300 points of sale in 2024 to approximately 70 by spring 2026. The brand maintains a strong presence in markets where it holds strategic importance, notably the United States, Japan, and the Middle East. Europe continues to be managed directly by CORUM from its Swiss headquarters.
5. A Foundational Visual Identity: The CORUM Key, positioned within its natural graphic universe — inspired by the distinctive stone-gray tones of its La Chaux-de-Fonds manufacture — now stands as the singular visual marker of the house.
6. An essential designer to support the brand’s revival: Emmanuel Gueit, the mind behind some of the greatest watchmaking successes of the past 25 years, was the one who sketched the first lines of the new CORUM collection to modernize and revive its iconic pieces.
7. A Meaningful Message: The Key of Time Since 1955. Within this signature lie all the elements of CORUM’s DNA: the key, time, and the heritage of a brand that, now more than 70 years old, still asserts its youthfulness among centuries-old maisons — distinguished by vigor, creativity, and irreverence.
Novelties for 2026
The Essentials
CORUM unveils 11 new Admiral references built around four key developments: a redesigned case, new dials, a new integrated bracelet, and a new 100% proprietary caliber developed in collaboration with its partner and neighbor in La Chaux-de-Fonds, Concepto.
These novelties replace the entire previous Admiral collection and are divided into six references in 39 mm and five references in 36 mm.
At the same time, CORUM presents 6 new Golden Bridge Sapphire references — three models, each offered in two movement finishes: gray gold or 5N gold. Their shared distinction is a new 100% sapphire case, the first ever created for a Golden Bridge, reconnecting the model with the spirit of transparency that defined its earliest versions.
The first model is executed in translucent sapphire.
The second, a Golden Bridge, in blue titanium with a 5N gold movement.
The third, a Miss Golden Bridge, in translucent pink sapphire.
Finally, CORUM introduces two Heritage pieces: a new Coin (featuring an unprecedented $50 gold coin) and the return of the Golden Book. Both will be produced in strictly limited annual quantities.
Admiral – Charting a New Course
At Watches and Wonders, CORUM unveils two new Admiral lines that replace all existing models: the Admiral 39 mm (six references) and the Admiral 36 mm (five references).
In total, eleven references — all featuring a thoroughly redesigned case by one of the most influential designers in contemporary watchmaking: Emmanuel Gueit (former Head of Design at Audemars Piguet).
The renowned Swiss watch designer Emmanuel Gueit shaped the first lines of the new CORUM lines collection, which were finalized by the EDGE team (Olivier Leu and Fabrice Gonet). Reworking the Admiral is a demanding exercise. The collection carries historical markers to which collectors remain deeply attached. These are navigational beacons around which the ship must steer — elements that cannot simply be discarded. The Admiral must evolve, but never at the expense of its identity.
New Pennants
The pennants define the identity of the Admiral. They therefore remain central to the new compositions. However, CORUM has embraced the creative latitude they offer in order to subtly reinterpret their essence.
Born in the 1960s — when the Admiral first appeared in a square case — and later defined in the 1980s with its maritime identity, the pennants express the twelve hours through the international maritime signal code, conveyed by distinctive forms and colors.
Today, CORUM takes their integration a step further. The visual codes of the pennants are now fully absorbed into the design of the hour markers themselves. The shapes and colors of the nautical flags are integrated into trapezoidal markers executed in a more classical horological style.
This fusion of maritime and watchmaking codes marks a new chapter for the Admiral. It is the first time the pennant has taken on the near-form of a traditional hour marker while retaining its nautical DNA.
The result is a timepiece that is more ‘classic horology’ than ever before, underscoring CORUM’s intention to reaffirm its position as a house of fine watchmaking for discerning collectors. The dial presents a more refined face. The maritime wind still blows — but now expressed with unprecedented watchmaking nobility.
New Integrated Bracelet
The bracelet has been entirely redesigned. For the first time, it is fully integrated — eliminating traditional lugs. The lines of the Admiral become more fluid and more natural. Case and bracelet now extend one into the other in seamless continuity.
Collectors understand the complexity involved in developing a new bracelet. It is the component of a watch where aesthetics, ergonomics, and functionality converge at their highest level.
No other element must achieve such precision. The bracelet physically connects the timepiece to its wearer. It forms an almost tactile bond — one that must demonstrate exemplary resistance, flexibility, ease of use, and long-term durability through countless openings and closings, while ensuring absolute security in its locking mechanism. Error and approximation have no place here.
This new design draws direct inspiration from the 1983 Admiral — although the collection was first introduced in 1960 in a square case, it is the 1983 version, with pennants and a twelve-sided bezel, that remains the defining reference.
At that time, CORUM equipped the Admiral with an articulated bracelet featuring two plates affixed to each link. The brand now returns to that architecture after two decades of a three-link bracelet design.
All new bracelets — regardless of material — are interchangeable without tools, thanks to a simple push-button system integrated into the case.
The five-link construction is balanced as follows: a large satin-finished central link, framed by two vertically polished smaller links, themselves bordered on either side by two slimmer satin-finished outer links.
The equilibrium of proportions and finishes is the guiding principle of this new bracelet. Yet if the final result appears self-evident, it is the outcome of countless design decisions:
How far from the edge should the polished links be positioned? At what angle should they taper toward the folding clasp? What thickness should each link have? In which direction should the satin finish run? Where should the articulation points be placed? What finishing should they receive? How should the clasp be integrated? Which sizing system should be adopted — and by what method? Should the bracelet be interchangeable? How?
All these questions led to a single conclusion: the bracelet fully deserves its reputation as the most technically demanding external component of a watch. The new Admiral bracelet embodies this precision and balance. .
New Movement for Admiral in 2026: The Architecture Within
The 2026 Admiral is powered by a new proprietary automatic caliber developed in close collaboration with CORUM’s long-standing partner, Concepto, located in La Chaux-de-Fonds.
This movement marks an important milestone in the brand’s strategic trajectory. It has been conceived to reflect CORUM’s watchmaking ambitions while ensuring reliability, performance, and long-term serviceability.
Beating at 4 Hz (28,800 vibrations per hour), the caliber delivers a power reserve of approximately 72 hours. It features a stop-seconds mechanism and a quick-set date function. Its architecture has been designed to allow future developments and complications to be integrated progressively.
Particular attention has been given to finishing. The oscillating weight carries the new CORUM signature and is visible through the sapphire case back, reinforcing the brand’s commitment to transparency and mechanical visibility.
While developed with Concepto, the long-term objective remains clear: the gradual repatriation of movement conception, production, assembly, and regulation to CORUM’s historic site in La Chaux-de-Fonds. This new caliber represents a decisive step in that direction.
Visible through a sapphire case back, the movement is finished with the utmost care: satin-brushed surfaces, polished bevels, a grained mainplate, and a gold-toned oscillating weight with a tungsten counterweight, grained and engraved with the Maison’s motto, at the center of which sits the CORUM Key.
The position of the balance at 12 o’clock is particularly noteworthy — a configuration that is exceedingly rare in contemporary watchmaking and deliberately chosen by CORUM to assert its distinctive and disruptive identity. It also recalls the balance at 12 o’clock of the Golden Bridge baguette movement.
Admiral 39 – The Flagship
Each of the six new Admiral 39 references explores a distinct creative direction. True to its audacious spirit, the Maison has chosen six executions to express six facets of its personality — like chapters in a single volume, each recounting a different passage of a story written over the past 70 years. Three references are presented in steel case and bracelet, a fourth in titanium. The fifth combines gold and steel. The sixth is crafted entirely in gold and fitted with a rubber strap.
Three Steel Executions, Each with Its Own Character
The first Admiral 39 “full steel” model revisits the collection’s most emblematic stylistic codes. The twelve nautical pennants appear in full color, reinterpreted as applied hour markers — dimensional, faceted, and executed according to traditional watchmaking standards.
On the dial, the maritime lineage is unmistakable. A smoked gradient transitions from light blue at the center to deep ocean blue at the periphery, stamped with a wave motif. It is the work of Montremo, CORUM’s long-standing partner for dials. In La Chaux-de-Fonds, the two maisons are more than neighbors — they share a wall. In fact, the rear door of CORUM’s building opens directly onto Montremo’s.
The second model adopts a more restrained maritime expression. The pennants appear in monochrome, faceted, playing with subtle variations of stone gray — a direct echo of the façade of CORUM’s headquarters in La Chaux-de-Fonds. Oscillating between blue and green, like the shifting surface of a wave, the dial introduces the first sunburst finish ever created for an Admiral.
The third model incorporates a material inseparable from CORUM’s history: meteorite, of which the Maison was a pioneer exactly 40 years ago, in 1986. For the first time, meteorite adorns the dial of an Admiral. Preserved in its natural state, rich in metallic inclusions, it reveals silver-gray reflections that harmonize with the fully steel configuration of this version.
A First: Titanium and Skeletonization
The fourth model marks two firsts within the Admiral collection: it is the first skeletonized Admiral, and the first executed in titanium. For the occasion, Caliber CO231 evolves into CO232, entirely reworked by Concepto according to CORUM’s specifications. The movement asserts a distinctly architectural identity, composed of multiple interlaced and concentric structures that naturally guide the eye toward its essential organs: the large barrel at 6 o’clock (72-hour power reserve), the transverse gear train at center, and the signature escapement positioned at 12 o’clock. The choice of titanium reinforces this expression. Lighter, more technical in character, and visually more contemporary, it underscores the structural clarity of the openworked construction.
Two Gold Executions: Steel & Gold, and Full Gold
Two interpretations on the gold theme complete the Admiral 39 range.
The first is a bi-color configuration in steel and gold, with the bezel and central bracelet links crafted in gold. For this version, CORUM’s dial partner Montremo has developed a new grained
dial featuring a gradient of gray tones — once again echoing the architectural spirit of CORUM’s emblematic headquarters.
The second and final model is crafted entirely in rose gold. It retains the same grained finish, here presented in a monochromatic tone matching the case. The rehaut, hour markers, and hands follow the same chromatic harmony.
This ultimate Admiral 39 is the only version offered on a rubber strap — interchangeable, as across the entire new collection — and secured by a specially designed clasp with a cover made exclusively in rose gold.
Admiral 36 — Admiral, Distilled
A new diameter, five new references: for the first time, the Admiral expresses the collection’s defining codes in a 36 mm format.
These versions combine steel, rose gold, and various gem-set interpretations, offered with two bracelet options — all interchangeable, as on the Admiral 39.
The first model faithfully reproduces the iconic 39 mm execution: full steel, a blue smoked dial stamped with the wave motif, twelve colored pennants, and a sapphire case back revealing Caliber CO231.
The second full-steel version is distinguished by a burgundy sunburst dial.
The collection then expands with three gem-set variations.
The first features a diamond-set bezel paired with an iridescent blue mother-of-pearl dial on a steel bracelet. The second combines a rose gold case, a natural mother-of-pearl dial, and a rubber strap.
The fifth and final model stands apart with a gem-setting that does not extend onto the bracelet links, leaving the bracelet unadorned. A piece of distinction, this Admiral 36 is also the only model in the new collection to feature a delicately grained stone-gray dial.
Golden Bridge — A Revelation in Watchmaking
Just over 45 years ago, in 1980, a timepiece was born that defied convention. At the time, watchmaking was built around circular forms — after all, its fundamental component, the wheel, is round. For the Golden Bridge, however, CORUM developed a caliber of absolute linearity: the baguette movement.
A shaped movement? Not exactly. It was housed within a case far larger than itself — at the time composed of multiple crystal panels, allowing its full volume to be admired. The movement breathes. It unfolds along its entire length. It stands at the center of a rectangular case of harmonious proportions. The Golden Bridge is not merely a CORUM icon; it is a defining marker of contemporary Haute Horlogerie — the manifesto of a creativity not unrestrained, but perfectly mastered: bold, precise, balanced, innovative. A masterstroke that, since 1980, has never left the CORUM collections.
Lined in Light
Today, CORUM pushes the Golden Bridge to new limits, presenting the very first models to be housed in an entirely translucent 100% sapphire case. Lighter. More modern. More open. Available as an Automatic or a manually wound Classic – each will be produced in strictly limited annual quantities.
The Golden Bridge Automatic is immediately recognizable by its linear oscillating weight, visible on either side of its axis, whose vertical displacement ensures winding. Sculptural in character, it is also the only new Golden Bridge adorned with delicate applied indices suspended along the arc of a peripheral dial. Their color — black and gold, or black and silver — reflects the finish of the movement and its associated crown, positioned at 6 o’clock and engraved with the CORUM Key. The same attention to detail carries through to the fabric strap, topstitched in gold in one version and in silver in the other.
The Golden Bridge Classic ventures in a new direction, too: back to the origins of the first manually wound model, now rehoused within this same 100% translucent sapphire case. Its movement is offered in either 5N gold or grey gold finish. With this piece, the Golden Bridge crosses a new threshold. From an absolute icon of understated elegance for collectors off the beaten path, it becomes a work of high-wire artistry — free, vibrant, radiant. A thoroughly modern temperament, yet unmistakably horological. A rare and audacious creation that carries the iconic baguette movement into uncharted territory.
The First Golden Bridge in Titanium
For the Golden Bridge Classic, CORUM also unveils a new titanium case finished in PVD CORUM blue — a hue drawn directly from the original blue that defined the first Admiral’s Cup. The movement is finished in 5N gold.
Both tones — blue and gold — are carried through to the fabric strap. The interplay here is one of deliberate contrast: absolute lightness combined with the uncompromising resistance of titanium. This is the first Golden Bridge in blue titanium ever created.
Girls Only: The First Miss Golden Bridge in Pink Sapphire
The third Golden Bridge revisits the Miss Golden Bridge format first introduced in 2010. Open at the top, bottom, and along its sides, the case continues to play with transparency, allowing the movement to be admired from every angle through a newly developed pink sapphire construction.
With a distinctly feminine spirit, the piece explores a tonneau form that is slender, elongated, and gently curved. It is worn like a cuff watch, reconnecting — in the most literal sense — with the emotional dimension of the wristwatch as jewelry.
Precise and precious, this variation expresses a renewed femininity — not through an abundance of diamonds, but through a vibrant pink sapphire, pop-toned and slightly tangy, vivid and joyful. It speaks to a wearer with a confident, independent personality. As with the blue sapphire version, the Miss Golden Bridge in pink sapphire is paired with a matching fabric strap, topstitched in the dominant tone of the movement and secured with a Velcro® closure.
Coin — Back to the Origin of the Legend
The year is 1964. CORUM is not yet ten years old. A wind of freedom fills its sails. The brand dares, explores, experiments, invents — had it not, just a few years earlier, introduced the Golden Tube, a micro gold cylinder housing a precious movement?
What sets CORUM apart is a pronounced taste for disruptive design — a commitment to stylistic audacity, where design leads and watchmakers rise to the challenge. With the Coin, CORUM pushed that spirit further than ever.
And yet the idea fits on a single line: split a coin along its edge and insert a movement inside. Pierce it at its center and fix two hands. Add a strap secured by soldered lugs — and the Coin is born.
Upon its release in 1964, the feat struck a chord. The piece — figuratively and, for once, literally — became the emblem of a bold, forward-looking watchmaking spirit aligned with American values of entrepreneurial freedom, symbolized at the time by the choice of a $20 “Double Eagle.”
In 2026, the new Coin reprises the attributes of its predecessor, now based on a $50 gold coin. It forms a 36 mm case housing an automatic movement with a 42-hour power reserve. The two baton hands return, along with the finely fluted case band and the full American monetary iconography: the eagle and the national motto. On the reverse, the allegory of Liberty and the coin’s face value. The Coin myth returns in its purest expression.
Golden Book—Watchmaking as Poetry
CORUM is bringing its heritage back into focus. The brand is “only” 70 years old — young by watchmaking standards. Yet that is precisely its strength: CORUM still holds the complete archive of drawings, plans, and prototypes from its earliest years. It even continues to benefit from the knowledge and firsthand experience of the watchmakers who originally worked on them.
Each year, CORUM revisits this legacy by reintroducing rare or lesser-known creations. For 2026, alongside the Coin — still widely appreciated by collectors — the brand returns to a bold and often overlooked model: the Golden Book.
First released 30 years ago, in 1996, this distinctive creation reveals time in the manner of a book. Beneath a hinged cover, the collector opens the Golden Book onto a blank page engraved with a quote by Ernest Hemingway: “Now is no time to think of what you do not have. Think of what you can do with what you have”.
Designed in the exact proportions of a book, it is a discreet horological volume measuring just 36 mm by 29 mm, with a thickness of 7.6 mm.
Light yet precious, its cover is crafted in gold and opens via a pusher subtly integrated into the crown, while the case is made of titanium. Two slender baton hands are driven by a manually wound movement — in the purest watchmaking tradition.
CORUM – 70 Years of Adventures in Watchmaking
The story of CORUM begins with René Bannwart.
An entrepreneur at heart and a trained watchmaker who honed his craft within some of Switzerland’s most respected manufactures, he founded the brand in 1955 with his uncle Gaston Ries.
Fascinated by the word “quorum” — the minimum number required to hold discussions and make decisions — René Bannwart simplified its spelling to create CORUM.
From its earliest days in La Chaux-de-Fonds, CORUM set out to position itself at the forefront of Swiss watchmaking. Its emblem — a key pointing skyward — symbolizes the ambition to unlock new territory, pursue innovation, and act with purpose. It also reflects the inventiveness, tenacity, and audacity required to master time.
In 1956, CORUM’s first watches reached the market, setting in motion a succession of bold ideas that quickly earned recognition. The brand was soon regarded by its peers as one of the most creative names in the industry.
In 1960, the first Admiral’s Cup was designed. At the time, its case was square-shaped, and its dial was still without pennants.
In 1966, Jean-René Bannwart, the founder’s son, joined the Manufacture. Together with his father, he went on to shape the creations that would define CORUM’s distinctive identity—most notably the Admiral’s Cup, introduced in 1983, recognizable by its iconic nautical pennants and its signature dodecagonal bezel.
In 1970, CORUM introduced the Feather watch, crafted from genuine bird feathers — an artistic and technical feat requiring exceptional skill. In 1976, the Rolls-Royce watch further demonstrated the brand’s avant-garde spirit, marking the first partnership of its kind with a prestigious automobile manufacturer.
In 1980, the Golden Bridge — with its finely hand-engraved baguette movement revealed within a perfectly transparent sapphire case — embodied a new level of technical and watchmaking mastery.
In 1983, the Admiral’s Cup design was reinterpreted with nautical pennants drawn from the International Maritime Signal Code, serving as hour markers on a twelve-sided bezel — a configuration that remains the foundation of today’s Admiral.
In 1986, the Meteorite model introduced a dial cut from an authentic meteorite discovered in Greenland by explorer Robert Peary — a first later adopted across much of the industry.
In 1993, the Admiral’s Cup Tides was launched, powered by CORUM’s exclusive CO277 movement. It displayed lunar cycles, tide times, tidal intensity, estimated water levels, and current strength.
In 1997, CORUM patented an original invention presented in the Tabogan watch. Its ingenious mechanism allowed the case to stand vertically, transforming the wristwatch into a table clock.
In 2000, the Bubble was introduced. Its 11 mm-thick sapphire crystal created a magnifying effect that became the model’s unmistakable signature. Sixteen years later, the collection returned with a double-domed anti-reflective sapphire crystal.
With the Trapèze in 2001, CORUM introduced a new aesthetic defined by subtle grace. Its name, reflecting both its shape and generous proportions, established a design of lasting relevance.
In 2005, the Classical Vanitas unveiled a world first: marquetry applied to watch dials, with stone and marble pieces meticulously cut and assembled like a mosaic.
That same year, to mark its 50th anniversary, CORUM revisited the Golden Bridge in a contemporary spirit, carrying the original 1980 model into the 21st century.
In 2006, the Admiral’s Cup entered a new chapter. While introducing a more modern and assertive collection, CORUM preserved its essential codes: the twelve-sided case and nautical pennants.
In 2007, the legendary Romvlvs returned with a refined, contemporary temperament. Its engraved Roman numerals on the bezel remained central, complemented by a double-curved case creating an elliptical effect and a domed sapphire crystal.
In 2009, CORUM presented its second in-house movement. Conceived, developed, and assembled within the brand’s workshops, the Ti-Bridge became the first model to house Caliber CO007.
In 2010, CORUM celebrated its 55th anniversary, half a century of Admiral’s Cup, and 30 years of the Golden Bridge — milestones that reaffirmed both its legitimacy and its pioneering spirit. In 2011, the brand introduced the automatic linear-winding version of its baguette movement, opening a new chapter in its evolution.
In 2012, CORUM unveiled the Admiral’s Cup Legend 46 Minute Repeater Acoustica. Featuring a minute repeater activated via the bezel rather than a traditional slide, it combined timeless lines with technical ingenuity.
In 2013, the Ti-Bridge Automatic Dual Winder introduced the first automatic movement in the Ti-Bridge collection. Designed, developed, and patented by CORUM, it drew energy from two aligned, interconnected oscillating weights.
In 2014, CORUM revisited a maritime icon with the Admiral’s Cup AC-One 45 Tides. Twenty-one years after its debut, this mechanical complication remains unique in Haute Horlogerie and underscores CORUM’s long-standing connection to the sea.
In 2015, CORUM marked its 60th anniversary with the Admiral’s Cup Legend 42 Flying Tourbillon — reinterpreting one of watchmaking’s emblematic complications with depth and functionality. Transparency lay at its core, with a sapphire dial offering a clear view of the mechanism.
In 2016, the Bubble returned, equipped with a double-domed anti-reflective sapphire crystal amplifying its signature magnifying effect.
That same year, a new 43 mm round case was introduced within the Golden Bridge line, accompanied by a baguette movement featuring 18-carat gold bridges, mainplate, and
decorative elements. In 2017, a rectangular case followed, along with new 18-carat gold executions for the Golden Bridge Rectangular and mechanically engraved bridges for the Golden Bridge Stream.
In 2018, CORUM launched the LAB 01, inspired by racing aesthetics — sculptural, technical, modern — produced exclusively in limited editions with a tonneau-shaped case.
In 2019, CORUM introduced the Admiral 45 Openworked Automatic, equipped with a movement developed in-house for the model, followed by the Admiral 45 Openworked Tourbillon.
In 2020, CORUM marked its 65th anniversary with the LAB 02, featuring not only a flying tourbillon but also a fully suspended gear train.
In 2021, the Admiral 45 Automatic Openworked Flying Tourbillon Carbon & Gold combined ultralight carbon layers with 18-carat gold inclusions.
That same year, to celebrate the 10th anniversary of the automatic linear movement, CORUM introduced a new Golden Bridge Automatic housed in a tonneau case with panoramic sapphire crystal and expanded transparent surfaces.
In 2022, CORUM presented its first Golden Bridge table clock — a unique, entirely hand-crafted piece — and unveiled a new luminescent carbon alloy used in the Admiral 45 Automatic Openworked Flying Tourbillon.
In 2023, a Concept Watch emerged in the form of a flying tourbillon housed in a specially designed recycled titanium case with aventurine dial.
In 2024, CORUM introduced the Golden Bridge Snake, featuring a structured gold backdrop fully decorated with enamel painting — a true Métiers d’Art creation.
In 2025, the Admiral collection expanded with new textile-inspired motifs, complemented by the latest Bubble models, now regarded as modern collectors’ pieces.
