EXPANDING REVERSO’S CREATIVE UNIVERSE Over the decades, the Reverso has evolved through countless stylistic and mechanical variations without ever losing its identity. Its distinctive, timeless design defines its lasting appeal and secures its status as an Art Deco icon. Where…
In the latest chapter of its ongoing collaboration with industrial designer Marc Newson, Jaeger-LeCoultre unveils the Memovox Travel Clock. Drawing on the La Grande Maison’s rich heritage of travel timepieces, the design reimagines the ideal companion for the modern traveller.…
A NEW ARTISTIC COLLABORATION UNDER JAEGER-LECOULTRE’S MADE OF MAKERS PROGRAMME™ REINVENTING PHOTOGRAPHY In 2026, photography marks its bicentenary – yet in the age of AI, image-making has never been more challenged. Hussain AlMoosawi, Emirati photographer and Mona Algwaiz, Saudi Artificial…
AN IMMERSIVE JOURNEY THROUGH NINE DECADES OF CRAFTSMANSHIP, INVENTIVENESS AND DESIGN Jaeger-LeCoultre invites visitors to discover the world of Reverso through a richly immersive pop-up held in the heart of Dubai Design District. ‘Reverso Stories’ takes visitors on a fascinating…
To celebrate the forthcoming Lunar Year of the Horse, Jaeger-Lecoultre presents a series of three new Reverso Tribute Enamel timepieces in white gold. Honoring the origins of the Reverso in the sport of polo, each caseback features a miniature reproduction…
In 2022, the watchmakers of Jaeger-LeCoultre created an intriguing and remarkable new watchmaking complication introduced for the Rendez-Vous collection: the Shooting Star. Now, in 2025, the Maison presents a new interpretation of this romantic and feminine complication, featuring intricately hand-painted…
Redefining the modern sporty-chic watch since 2018, the Polaris collection has been conceived for everyday adventures. In 2025, Jaeger-LeCoultre enriches the collection with a Polaris Chronograph featuring a new dial in the Maison’s signature Ocean grey lacquer. WHEN ELEGANCE MEETS…
Recognised as an icon of Art Deco design, the Reverso has become an exceptional canvas for artistic decoration, exemplified by the feminine Reverso One collection. For 2025, La Grande Maison introduces a new interpretation of the Reverso One ‘Precious Colours’,…
Underlining the timeless modernity of the Reverso’s unique swivelling case and Art Deco design, Jaeger-LeCoultre presents two new versions of the Reverso Tribute Duoface Small Seconds. With a choice of pure black or vivid blue and a redesigned reverse dial,…
Jaeger-LeCoultre presents a series of four new Reverso Tribute Enamel timepieces that celebrate the origins of the Reverso in the sport of polo, capture the power and beauty of the horse, and pay homage to one of the world’s greatest…
Jaeger-LeCoultre introduces the Reverso Tribute Geographic, powered by a newly developed in-house movement, Calibre 834. A fresh interpretation of the quintessential travel time complication, displaying the world time indication on the reverse dial, it is presented in a steel case…
Jaeger-LeCoultre unveils its latest collaboration under the Made of Makers programme – an exclusive art installation, curated by Emirati designer Khalid Shafar. Through this collaboration, Khalid Shafar has interpreted the Maison’s celestial movements through Ramadan’s lunar cycle. PUSHING FURTHER THE…
Pushing Further the Boundaries of Classical Art The Made of Makers programme draws a parallel between the worlds of horology and art, fostering collaborations with artists, designers, and craftsmen from disciplines outside watchmaking, who share the Maison’s values of creativity,…
UNDERLINING THE TIMELESSNESS AND VERSATILITY OF THE REVERSO WITH FOUR NEW MODELS Key Facts: • Introducing a new size on the Reverso Tribute Monoface – a perfect fit for both men and women • The Reverso Tribute Duoface Tourbillon now…
Dubai, May 7, 2024: Swiss watchmaking Maison Jaeger-LeCoultre marked a momentous occasion with the Emirati premiere of ‘The Precision Pioneer’ exhibition. This captivating showcase, hosted at ICD Brookfield Place in DIFC, invites the public to discover how the pursuit of…