A rookie’s first Ultra Marathon

You probably all know by now, if you have been following me on Social Media that I have embarked on a new challenge and “hobby” since May 2019: Ultra Marathon running. I know usually people decide to take on running…

You probably all know by now, if you have been following me on Social Media that I have embarked on a new challenge and “hobby” since May 2019: Ultra Marathon running. I know usually people decide to take on running…

Had a great interview with Rijal Magazine about life, sports, watches and life motivation.. watch it here

After one year of planning and coordinating with our Russian counterparts at K.Chaykin and endless logistical nightmares to be able to collect our watches - we finally are able to reveal the latest Arab Watch Club Joker edition - the toughest project of them all.

9 months ago, we sat down with Czapek CEO Xavier and discussed an idea we had in mind to create a special edition for the Arab Watch Club members inspired by the Peregrine falcons

We had a heart to heart talk with Christian Knoop from IWC in the Dubai Mall Flagship store – Check out our interview!

For the First time in the Middle East, Cartier has decided to privatize its entire exhibition under Burj Khalifa to welcome the AWC members to an exclusive dinner with the new CEO of MENA.

First time in the Middle East – Casio Corporation decides to collaborate with a regional club to create one of their smallest and rarest editions of Only 50 watches designed and dedicated to the club members exclusively

Today, we are celebrating a new achievement for the Arab Watch Club with our 10th release since our inception. It has been an amazing journey since we started in 2015 and today we hit the 10th edition mark – the…

July 2018 was a very adventurous and exciting month in my life! I have been a given the chance to conquer my fear of heights and developed a new skill: mountain climbing!! All this wearing my Polaris Memovox as my…

I contacted my dear friend Yousef from Mansour Jewelers in Dubai and explained my idea to him: ” Youssef, I have a crazy idea and I want you to make it happen for us” – ” I want to redesign…

Today marks yet another milestone in the evolution of the Arab Watch Club. We have launched our 8th edition in our first collaboration with a non-Swiss Company – one of the most respected and recognized German brand today – Sinn…

2018 marked a new milestone for the Arab Watch Club as we entered into the ladies territories and decided to create our first ever Ladies Club edition in the Arab World. Since we launched our Laureato yellow edition in 2017…

In 2018, we decided to go big this time and partner up with a very special independent watchmakers that have brought a totally new take on telling time with liquids. We started our journey with our bahraini friends at Projekt8…

By end of 2017 we decided that we wanted to create an edition that is more casual and also something for the weekend. Lyttlabs is a brand that has just started with their inception line and the design is very…

For our third edition, we decided to go to the wild side and explore colors that are not widely used in the industry for their strong visual impact. This is when the Girard Perregaux Laureato AWC edition was born. We…

A year went by since our first edition and our club started growing faster and faster which lead us to decide on creating a totally new take on a special complication we all hold dearly to our hearts. The HM…

In 2016, I decided to embark on a new adventure to create special editions for my club members and collaborate with the best and most unique watch brands in the industry to come up with new creations under the name…

Discussing Creativity & Design with Fabrisio Buonamassa During Dubai Watch Week

Discussing The Special Overseas Middle East Edition

#DONTCRACKUNDERPRESSURE IRONMAN 2018 CHALLENGE WITH ARAB WATCH GUIDE TAG Heuer partners with Arab Watch Guide (AWG) Founder Hassan Akhras as he prepares to power through his first IronMan in 2018 Sports and the values it conveys are deeply-rooted in TAG…

AWG climbing Annapurna South up 4,130m with Chopard